In my last blog, I shared with you the story of what is happening today throughout our country. A story that connects the PTA work of today with the legacy of our founders.
We shared how our unique structure and our long history of serving all children and families made us the only organization perfectly situated to help meet the immediate needs of communities during this time, while also acknowledging and addressing the systemic causes.
Today, I want to share with you in a little more detail about what these PTAs are doing, how these PTAs are doing it and what makes PTA special in overcoming challenges and maximizing the impact.
Tackling COVID-19, Together
Amidst COVID turning our country upside down, PTAs immediately began to tackle this grant work. National PTA asked the PTAs to select one of four priority areas in which to begin this work, knowing that there was a high level of intersectionality between them. PTAs were asked to name a starting priority area only as a way to stay centered when things would inevitably get crazy and the need to pivot would become necessary. The four areas are:
- Food insecurity
- Remote learning
- Device and internet access
- Mental health
We learned that the priority areas are even more connected than originally thought and the need was overwhelming in all areas. PTAs began sending home devices, accessories for devices, school supplies, resources for mental health services, wellness and hygiene kits, books and food to students and families. We saw family engagement events online, including chalk walks, food drives and socially distanced spirit nights. Touchless water fountains, book vending machines, outdoor learning spaces and calming rooms were installed. The creativity was endless.
Because the money quickly advanced from our funder, through our national organization and disseminated across the country, PTAs were able to support families immediately. PTAs pulled together teams to collaborate—families, school administrators, faith-based community organizations, other non-profits, local businesses, school staff and community members. Team building is essential to all community engagement work.
PTAs Change Lives
Collective impact depends on the utilization of all available resources in order to fully maximize them—efforts being coordinated and outcomes being impactful. PTAs are in a unique position to bring together these teams, because highly functioning PTAs already consist of all these folks or have access to these folks. PTAs connected with the right partners to ensure grant dollars went further and impact was maximized.
Our PTAs received a tremendous amount of support, both before applying for the grant and after being awarded the grant. The support is in the PTA network itself. National PTA was happy to be a facilitator, making our organization the best and most impactful child advocacy organization in existence. Here is how we are structuring the support.
Step 1: Community Assessment
PTAs are encouraged to engage both families and the community as well as to seamlessly work with school administrators and staff—always. This framework ensured that when PTAs were asked to conduct assessments prior to applying for these grants, there was immediate and meaningful action. Leaders know to listen, engage and empower families.
So, when COVID hit, PTAs were already prepared to quickly assess their community and determine where the greatest need existed, who the best partners might be, and how to pull together additional resources. For the leaders that needed additional help, National PTA conducted mini needs assessment workshops and helped them determine which efforts might have the greatest impact. This also helped leaders pivot—when a planned idea became difficult to implement, they had an understanding of the multitude of needs and could quickly implement another.
Leader to Leader Community of Practice Calls
These calls, hosted by National PTA, give an overview of the space (mental health, internet and device access, remote learning, food insecurity) in which they are working and then open the time for them to talk with one another, recognizing that National PTA is not the expert—they are. They share ideas, celebrate successes and work through challenges. Being with leaders across the country allows them to think about new and innovative ideas and to hear how leaders in different areas are working around barriers.
Just about every PTA is doing something different with this grant funding. There is no one program being implemented. And, PTAs are having to adjust to unusual circumstances with changing conditions—which look different in every school district across the country.
Networking Let’s Chat Calls
One of my favorite resources that National PTA provides is simply to hold space for leaders to share with each other. We answer their questions and provide updates for the first few minutes and then they take over the call and make it their own.
These calls allow leaders who need to talk with one another a place to do so. To share. To brainstorm. To celebrate. I leave every call with a renewed sense of purpose, a love for our great organization, and humbled by the hard work of our volunteers, especially during an incredibly difficult time.
Story Telling
Lastly, we are working with our PTAs to share their story. To collect it and to tell it. The work they are doing is our legacy—our history. People will look back and say, remember the Global Pandemic of 2020? Remember how PTA came together and supported communities in need and then fought to end the systemic reasons behind the need, like—kids needing to be in school to eat and to have access to mental health services. Remember how quickly PTAs jumped into action? We created worksheets and webinars, support and templates for leaders. We are telling our legacy; we are telling our story.
Our PTA leaders are incredible. They always have been. That’s the reason we’ve survived 120+ years. That’s the reason we’ve accomplished so much. That’s the reason we make a difference.
It is important to remember that the work PTA leaders are doing now is what connects us to our 120+ year legacy. If people don’t know what we do and who we are—they will not join our cause. I often say, our founders got angry about what was not right in the world and they did something about it. People were so passionate about the work and others joined, attracted by that passion and to the cause.
Put your focus on the work. Build your leaders from the passion.
As a PTA leader, focus on the needs of your community. Listen to your families. Do that work. That is how you connect to a legacy that has lasted for over 120 years. If we are doing the right work, people will follow and they will join your cause and when they believe in your cause, they will join your membership.
Kelly Langston is an independent contractor supporting project management for National PTA’s programs and partnerships.
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