Tips to Grow Your PTA Membership

July 26, 2023 By Leave a Comment
National PTA

As you prepare for back-to-school, a new school year means new opportunities to grow your PTA. We talked to PTAs across the country that continue to grow membership every year—here are the tips they shared to help engage families in the community and grow membership. 

Ask everyone to join (support or invest in) your PTA! 

  • Membership is open to anyone who supports the PTA mission: moms, dads, grandparents, foster parents, extended family members, teachers, staff, students (if allowed), community members, business leaders, public officials, etc. Target outreach recruitment each month to a different group.  
  • Make sure everyone on your PTA board joins! 
  • Use our DEI resources to support your recruitment efforts. Our new Multicultural Reference Guide has strategies to enhance PTA’s inclusion of untapped markets. 
  • Need ideas? Check out over 20 Membership Minute videos in both English and Spanish. Or join us on this year’s Membership Mania journey. 

Start as early as you can.  

  • Ask everyone who was a member last year to support your PTA/PTSA again this year, even if their child has moved on to another school. Send out periodic email or text renewal notices.  
  • Ask your principal if you can have five minutes at the back-to-school staff meeting to share the value your PTA brings to your community and ask all staff to join PTA. Create a PTA value presentation or make a video using our PTA Welcome Back to School PowerPoint template. 
  • Ask everyone to join at all summer or back-to-school events at your school or in your community. 

Make joining as easy as possible.  

  • Use an online membership platform to make it quick and easy to join. Contact your state PTA to find out if they provide a free online membership platform for PTAs in your state. 
  • Use a QR code that links to your online membership platform and put it everywhere! Have it on signs at all your PTA and school events, on your social media, on any flyers that are sent home, on signs around the school or even on business cards for your board. Check out our video on How to Create a QR Code in less than a minute. 
  • Have a paper form to join in addition to an online platform, and make sure it is available everywhere. Not everyone has internet access or is comfortable paying for membership online. Make sure all PTA board members and the school office have a supply on hand. 
  • Use all communication channels—in-person ask, emails, texting, newsletters, flyers, banners, school marquis and social media like Facebook, Twitter, Instagram and TikTok. Provide a URL link, QR code or form to join your PTA in every communication. 
  • Make a personal ask to join PTA at every PTA and school virtual, in-person or drive-thru event.  
  • Add a “Join PTA” button/link to all your online event registrations or volunteer sign-ups. 

Share the value of your PTA! 

  • Brand everything you do so your community knows it is the PTA doing the work or providing the financial support. It takes just a few minutes to Customize PTA logos, or you can use graphics from the You Belong in PTA or Membership Campaign to share the value of your PTA. 
  • Toot your PTA horn! Make sure your whole community (not just members) knows how your PTA is supporting students, teachers and families.  
  • Ask your principal to share the value your PTA brings to your school and encourage families and teachers to support PTA at staff meetings and school events. Check out this video for ideas to develop or improve your relationship with your principal. 
  • Provide special benefits/perks to your PTA members: family membership, free popcorn at movie night, discount to a local business, membership bundle with PTA gear, prizes and giveaways, etc. 
  • Offer in-person PTA meetings and events in a virtual way to attract more families who can’t always attend in person. 
  • Translate materials into the languages that are spoken by families in your community to be inclusive. 
  • Check out our grant opportunities and apply for all that will enhance your PTA’s work. Invite your families and community to attend your program event. Share your program stories with everyone! And share them with us by tagging @NationalPTA and using #HowWePTA #PTAProud!  
  • Focus on issues important to the families in your community. Our DIY Kit for Membership Growth helps you determine the needs of your community and how to align your PTA priorities. 
  • Share with your community how your PTA, state PTA and National PTA are advocating at the local, state and federal level to improve the lives of all children and families. 

Back-to-school is a strategic time to focus on membership, but it is also important to focus on membership all year round. Check out the membership recruitment tools on National PTA’s website filled with graphics, PowerPoint presentations, videos and templates for more resources to help you grow your PTA. Together we are stronger and our voices are louder for our nation’s children. And together we can grow membership and make every child’s potential a reality. Email us at Membership@PTA.org if you have any questions or need additional support. 

Filed Under: #PTABackToSchool, Membership, Slider Tagged With: , ,

4 Back to School Tips for Parents

September 21, 2022 By Leave a Comment

Practice healthy habits so we can be “stronger together” this back to school season!

Lysol and National PTA hope families everywhere enjoyed their summer vacation and the quality time that comes with it! This school year is the first time many students are back together at school following the COVID-19 pandemic. Children are stronger together in the classroom, so it’s important to follow the below healthy habits to help keep students at school, learning from teachers—and each other—this academic year:

  • Complete all health requirements: Schedule your annual checkups including medical, eye, and ear exams for your child, and ensure they are up to date with their immunizations. This will help ensure your child is ready for the school year.
  • Go to bed on time: We know bedtime can vary over the summer, but it’s important to get back on a regular sleep schedule to be energized and refreshed for the day. Students aged 6-12 should sleep 9-12 hours a night, while students aged 13-18 should aim for 8-10 hours a night. Sleeping the recommended length of time helps students stay focused and improves academic performance.1
  • Get the right supplies: Prepare your student for success by acquiring all school supplies early. Make a list to double check what you may already have at home and pick up everything your child needs to start the year. Each school year presents its own unique challenges, and the correct supplies can help your student be ready to tackle anything that comes their way.
  • Practice healthy habits: Lysol is proud to support healthy habits at home and in school through the Here for Healthy Schools initiative. Encourage teachers, administrators, and school leaders to utilize Lysol resources and downloadable activities on handwashing, germ transmission, and other valuable lessons available through the Healthy Habits Program. Practicing healthy habits can help curb the spread of illness-causing germs in classrooms and support a successful school year!

Healthy habits are important to instill in children so they can feel their best as they come together at school. This year, Lysol captured candid conversations from real students who shared who they really are and said what they really think on topics such as celebrating differences, what they missed about school, and more. Please visit Lysol.com/HERE to watch and learn more.

Filed Under: #PTABackToSchool, Health and Safety, Slider Tagged With: , , ,

Back to School and Back to PTA means Engaging Families and Growing Membership!

September 14, 2021 By Leave a Comment
by Linda Johnson and Kirthana Krishnathasan

A new school year means new opportunities to grow your PTA. This past year was tough for so many PTAs, families and communities. As you prepare for back to school, you may be wondering how you can grow your PTA membership this year. Would you be surprised to learn that even during the pandemic, there were PTAs across the country that were able to grow their membership last year?!

We talked to some of these PTAs and here’s what they shared about what helped them engage families in their communities and grow their membership.

  • Start as early as you can, but it’s never too late to make the effort!
  • Make joining as easy as possible. Contact your state PTA to find out if there is an online membership platform available. If you use a paper form, make sure they are available everywhere. Make sure all PTA board members and the school(s) have a supply on hand. Provide a link to your join PTA page or form in every communication.
  • Ask everyone who was a member last year to support the PTA/PTSA again this year. Send out email renewal notices to everyone who was a member last year.
  • Use a QR code that links to your online membership join platform and put it everywhere! Have it on signs at all your PTA and school events, put it on your social media, on any flyers that are sent home, on signs around the school or even on business cards for your board. Check out this video on How to Create a QR code in less than a minute.
  • Ask your principal to share the value your PTA brings to your school and encourage families and teachers to support PTA.
  • Use all communication channels—in person, direct emails, newsletters, flyers, banners, school marquis, social media: Facebook, Twitter, Instagram, Tik Tok.
  • Ask for people to join PTA all year at every virtual, in person or drive thru event. Check out these sample Join PTA/PTSA emails.
  • Ask everyone to join your PTA. Membership is open to anyone who supports the PTA mission: families, teachers, staff, students (if allowed), community members, public officials, etc.
  • Add a Join PTA button to all your online event(s) or volunteer sign ups.
  • PTA in a virtual way to attract more families who can’t always attend in person.
  • Focus on issues important to the families in your community. DIY Kit for Membership Growth helps you determine the needs of your community and how to align your PTA priorities.
  • Provide special benefits/perks to your PTA members: family membership, free popcorn at movie night, discount to a local business, etc.
  • Toot your PTA horn! Make sure your whole community (not just members) knows all the ways your PTA is supporting students and families. Brand everything you do so your community knows it is the PTA doing the work or providing the financial support. It takes just a few minutes to Customize PTA logos or you can use graphics from the Membership Campaign to share the value of your PTA.
  • Translate materials in the languages that are spoken by families in your community to be inclusive.

Check out the new 125 Ways to Grow Membership, 10 Myths/Truths and many other membership recruitment tools available to help you grow your PTA.

Have questions or need support, reach out to us at membership@pta.org.

Filed Under: #PTABackToSchool, Communications, Education News, Family Engagement, Membership, Slider Tagged With: , , ,

How to Get the Technology Your Local PTA Needs

September 18, 2020 By Leave a Comment

The first question we often hear at National PTA is … are PTAs allowed to spend PTA dollars on technology? The answer is a resounding YES. Your local PTA is a membership association and a non-profit business. PTAs can budget for, and spend money on, any technology that will be used by the PTA. This year, PTAs across the country must pivot to the new reality of the business world during the COVID-19 pandemic. That means figuring out how to run your PTA either partially, or fully, virtual. This pivot will benefit your PTA well beyond the pandemic as well.

It is important to note that many of the below items have free and paid versions. You will need to look at your specific PTA needs to decide what product may work for you and if the free version is enough or if one of the paid versions is a better fit.  The items are linked so you can learn more about each, and remember, you can Google or YouTube just about anything online to find how-to videos.

Overall PTA Management Needs

  • G-Suite for Nonprofits— Looking for a little bit of everything? Offered by Google for free to non-profits, this is a suite of cloud computing, productivity and collaboration tools, software and products. You can upgrade for a small monthly fee as well. You can get Gmail accounts for your PTA and board members, online drive to store your PTA documents and photos, centralized calendar, Google Meet and other resources
  • Microsoft Office Online—Offers free online use of Word, Excel, PowerPoint and One Note
  • TechSoup—A non-profit international network that provides free or discounts on technological tools and support to non-profits.
  • Notion—An all-in-one workspace where you can share and work on the same content. Individual accounts are free and can be shared with up to five guests.

Virtual Gatherings

Planning on hosting a virtual meeting or event? There are many products out there to suit your needs, and some have free versions. Since this is the way your PTA will be doing business for quite some time, your PTA should invest in this expense. Each platform provides tips for setup for all the features, including screen sharing and login requirements. If you use a free version, you may be limited on the number of attendees and how long the event can run, so do your homework. Some of the platforms to look at are:

  • Zoom Meeting– The free plan allows up to 40 minutes per meeting with up to 100 participants. If you need more time, they have a $149 per year plan for unlimited meetings with up to 100 participants.
  • Facebook Live in a Private Group— Consider using this option for a board meeting! Make sure everyone on your board is on Facebook and in your private group.
  • Go to Meeting – $12 per month for up to 150 participants.
  • Google Meet– Free one-hour meetings up to 100 participants, more features if you have G-Suite
  • Skype Meet Now – Up to 50 people per meeting. Anyone can host or join with no need to download an app.
  • FreeConferenceCall.com– Up to 1,000 participants and up to six hours of conference call time, screen sharing and video.
  • WebEx – Can host one meeting free a month or look to upgrade to another option.

Survey and Poll Tools

Need to find out what your members and other families in your community need? Ask virtually!  See the links below for some online survey options.

  • Facebook Polls– This option offers instant feedback but is limited to people who follow your page or are in your closed group
  • Google Forms– Cloud-based questionnaire and survey software, can create reports of the survey responses.
  • SoGoSurvey– Free to non-profits
  • SurveyMonkey– The basic plan is free for up to 10 questions and 40 responses

Storytelling Tools

Showcase the value your PTA brings to the community by sharing #HowWePTA on social media, in your newsletters and more! These tools can help you create beautiful visuals to help tell your PTA story.

  • National PTA Membership Campaign—Check out the over 50 free graphics in the new PTA campaign that can help you highlight and share the benefits of being a part of your PTA.
  • Canva for Nonprofits—Use this easy graphic design platform to create social media graphics, posters and other visual content.
  • Need some free photos? Check out sites that offer many free photos: Getty Images, Shutterstock and iStock Photo.
  • Need to store and share files? Maybe Dropbox is just what you need. The basic version is free.

Other Online Tools and Resources

  • Another tool in your toolbox to help run your PTA virtually is BAND– PTA’s newest national sponsor. BAND can be a timely, modern, no-cost solution for PTAs that need to virtually coordinate activities and events and share information. BAND helps make it easier for parents, teachers and PTA members to stay connected and organized while embracing distance learning. PTAs can use the BAND app for scheduling, instant messaging, video calling and virtual meetings, conducting polls, managing signups, live streaming events, and other critical two-way communication features.
  • Need volunteers to sign-up to help? Try out SignUpGenius. Free option for nonprofits.
  • Need to randomly pick a winner virtually? Want to play a game virtually? Looking to create a word search? Check out Flippity, which is free, and offers all sorts of fun things you can create quickly and easily virtually.

Learn from Others

Don’t reinvent the wheel. Join the PTA Local Leaders Facebook group. Connect with over 6,000 other PTA leaders across the 54 State PTA Congresses. Click on the search icon to look for ideas on how to hold virtual meetings, virtual events or online fundraisers. Check out our other blogs on How to Make Joining PTA Easy, Ways to Make your PTA Virtual, Grow Spirit from Afar and National Volunteer Week blog which recognizes several local PTAs making things happen virtually.

Linda Johnson is the Manager of Membership Data and Training for National PTA.

National PTA does not endorse any commercial entity, product or service.

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Back to School with YouTube Kids and YouTube Learning

September 11, 2020 By Leave a Comment

Multimedia streaming online. Flat icon.

For my family, Back to School usually means a final hurrah trip to the beach with my three sons before summer’s end, a parental attempt to readjust their sleep clocks to something reasonable (time to go to bed! time to wake up!), and fresh haircuts to start the first day just right. This year looks a lot different as COVID-19 has continued to keep us all at home and school online.

Like many of you, our house feels a little more crowded as it acts as a school, a workplace, and a home. Some days are easier than others, but you’re not alone. My wife and I have been taking advantage of the incredible resources from educators, institutions, and other learners to help us ensure our boys have the tools they need to succeed in school, despite the challenges distance learning often causes.

On a usual night, the kids use YouTube Kids to watch their favorite Creators play video games or music videos but these days, YouTube and YouTube Kids are providing more than that. Creators are taking the time to share their knowledge and provide support for those learning online or in a hybrid setting. You can find content for all ages from setting up an efficient study space for elementary students to mental and physical wellness videos all the way to SAT prep for high schoolers to help everyone during this time. We’ve found this content useful for our family and we hope it provides help to you too.

YouTube Learning and YouTube Kids are supporting families during this challenging Back to School season in the following ways:

Providing Learning Resources for Families and Students of All Ages

Across three easy to access surfaces, YouTube will feature content designed to support mental wellbeing, to prepare physical spaces, and to provide subject refreshers as students head back to school.

Connecting Experts with Parents

All the change this school year is difficult for kids – and difficult for caregivers, too. We asked child psychiatrist Nicole Graham, M.D. and “Permission to Feel” author Marc A. Brackett, Ph.D. to share some advice on getting through the ups and downs. These handouts can be shared easily be shared with your PTA and parenting communities.

Partnering with PTA to Provide Even More Resources

During National PTA Back-to-School Week, we will provide videos, discussion topics, and special content to help you and your family get back into the swing of things.

  • For each day of #PTABackToSchoolWeek, we will have a themed YouTube Kids playlist that will focus on students, teachers, and parents.
  • Racial equity playlists for kids and corresponding discussion cards will be shared so that your family can start a conversation together.
  • A YouTube Kids Parent Workshop, a 20-minute workshop designed to help parents learn how to create the right online video experience for their kids.
  • ○ A very special Back to School message created by YouTube Creators and National PTA Teachers from around the country will cap off the week to help spread encouragement for this new school year.

Malik Ducard is the VP of Content Partnerships at YouTube overseeing Learning, Social Impact, Family, Film, TV and Health. Google (YouTube) is a Proud National PTA Sponsor and receives promotional consideration, such as this blog post, as part of their sponsorship benefits. National PTA does not endorse any commercial entity, product, or service. No endorsement of Google or YouTube is implied.

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Go Back to School Thinking About Your End Game

August 13, 2018 By Leave a Comment

It begins again! When’s the first PTA meeting? When is Open House? Do we have enough volunteers? Where’s the budget? Who has the membership forms? It’s easy to get lost in the chaos of preparing PTA for a new school year. Want some advice? Think about the “end game” to help you focus on what matters. It’s so much easier to get to where you want to go if you know where you want to end up!

How many young people will your PTA touch this year? How many will decide to be a writer because of the PTA assembly, shine in a PTA Reflections program, get active in a PTA fun run, or have their futures open wide during a STEM night? Start planning and counting now. When the school year ends, will your PTA be able to say it positively influenced the lives of 100% of the children in your community? Think about the excitement your PTA can generate as you work toward that goal and think about how great it will feel to achieve it.

How many families will your PTA benefit this year? How many adults will get involved in their child’s education, have fun as a family, advocate on behalf of a child, or create a healthier, safer home environment because PTA provided the opportunity and resources? Start planning and counting now. When the school year ends, wouldn’t you love to report that your PTA made a positive difference in the lives of 100% of the families of your community? Think about the partners and members you can attract as you work toward that goal and how amazing it will feel to have that type of impact on children and families.

How many community members will your PTA influence this year? What services and programs can be made available through partnerships, how many non-parent adults will be become school supporters, how many resources can become available to families, children and schools because of the relationships your PTA builds? Start planning and counting now. When the school year ends, wouldn’t it be deeply satisfying to report your PTA’s role in improving your community and increasing the support it provides to children, families and schools?

PTA’s mission is to make every child’s potential a reality by engaging and empowering families and communities to advocate for all children. Who wouldn’t want to be part of that movement as a member, volunteer or leader? PTA is out to change the world. How will your PTA take us all one step closer to our end game?

Deborah Walsh is the National Service Representative Manager for National PTA.

Filed Under: #PTABackToSchool, Every Child in Focus, Family Engagement, General, Membership, Slider Tagged With: , , ,