Emergency Relief Funding – Part 1 of a 3 Part Series

The National PTA Legacy:  The Past, The Present, The Future – The Work that Connects Us

National PTA was founded over 120 years ago. This is how long PTAs have been doing work in our communities. Let that sink in…

And today, the work continues. PTAs are alive and active in over 21,000 units and in PTAs continue the work our founders started to ensure every child reaches their potential.

I’d like to share a story with you. In this three-part series, we’ll take a look at our 120-year legacy – the past, the present, the future and the work we do that connects us.

Due to a generous donation from TikTok, PTAs across our country are able to support their local communities during a time of need. And nationally, a National PTA Community Action Fund was started. The immediate goal was to address the impact of COVID-19 on families and in under 4 months, $1,270,000 was distributed to 223 local and 11 DCR (council, district, and regional) PTAs. However, true to our PTA legacy – the story is so much greater.

Why this Worked? 

National PTA has a reputation and a history of doing public health work in communities for over 120 years. We’ve been bringing partners together, engaging families and involving communities. PTAs know what needs families have and how best to address them. And, PTA is prepared to then advocate for lasting systemic change.

The PTA structure is uniquely designed for a situation like this, while each PTA is built and situated around their community’s needs and strengths, each PTA member is also a member of their State PTA and the National association. This allows each PTA the ability to zero in on the issues, funding and policies that most effect the families and students in their school communities, while also working collectively on state and national funding and policies – knowing that they all are tied together.

National PTA is the only advocacy organization structured this way. “PT-others” don’t have this ability to mobilize all units, to bring together national funders, disseminate funding and resources across the country and to use collective voices to speak on issues – because there are no state or national collective organizations.

When a large national funder like TikTok came along and offered , well before systems were in place to support children and families – our PTAs were ready.

How this Worked? 

The first cohort, Phase 1, was awarded on June 1st to 110 PTAs and it was open to PTAs enrolled in the National PTA School of Excellence Program (SOE).  Having a group of PTAs that had already assessed their school communities, built partnerships and engaged families was critical.  We needed this money in the communities quickly and these leaders knew exactly what needed to be done and had the systems in place to do it.

After awarding the first cohort of grantees, we began working with the next group of potential grantees.  We were able to provide intense technical support to these leaders as they worked to assess their community, develop their grant idea, write it and submit it – all while the first cohort was well on their way to implementing their grants and meeting their families’ needs.

Phase 2 was highly competitive, and the quality of the grant applications was dynamic. We soon realized that there were so many applications and only a tiny fraction of them could be funded with the available funding. National PTA began looking for additional dollars and due to an amazingly committed staff, additional funding was secured.

The second cohort, Phase 2, was awarded on August 20th to 122 PTAs. However, there are still many PTAs left without funding and this is heartbreaking.

National PTA continues to provide leaders support while learning best practices and developing resources.

Themes to Share…

Theme One –

National PTA remains a connector between necessary resources and the communities most in need. There is a long history of fighting for the most vulnerable. Today, large funders trust us to get funding into our communities even before systems are in place to help our families. And, not only are our PTAs able to do this quickly, each PTA is a 501c3 and has the oversight to properly manage the funds while at the same time unleashing an army of wildly passionate advocates to ensure those in need are cared for and have a voice.

Theme Two –

PTA leaders are worried and concerned about the unknown, but they aren’t giving up. They are fighting to be a voice for the voiceless. There is little certainty, except uncertainty. They are creative and we are seeing the most innovative ideas and stories as these grants are implemented (make sure to read part 2). These leaders are resilient. They are pivoting as plans change, again and yet again. These leaders are making sure they are part of the conversations, that the families’ needs are not overlooked and ultimately that the students’ safety is never dismissed.

Theme Three –

The work must continue. Our structure allowed funding to quickly get from our national organization to our local PTAs and into the communities. It is beautiful, please go join a PTA if you haven’t already. But, we realized that much of the work being done mustn’t stop.

For example.

The fact that kids need schools in order to eat or have access to mental health services, and the reality that so many youth will get behind because they don’t have reliable internet access at home or the devices needed, means our PTAs have advocacy work ahead of them.

COVID-19 was a big highlighter marking what needed to be seen for years. These leaders are ready to tackle the systemic issues now so profoundly highlighted for all.

Theme Four –

The need was underestimated, and overwhelming and National PTA was simply unable to meet the needs of the close to 1000 PTAs requesting funding. National PTA is still looking for additional funding and because we are the greatest organization for children and youth with a long legacy, I have no doubt that it will be found!

Stay in Touch…

If your PTA needs support, reach out to us. Follow us on social media and sign – up for our newsletters- this will guarantee that you see any new opportunities as they become available.

It’s hard to believe our amazing organization has been making a difference for all children for over 120 years and it is overwhelming to think where so many of these kids would be had it not been for our incredible founders. Our PTA volunteers and leaders at every level, backed by a brilliant staff, are some of the hardest working and most loving humans I know.

Together, we make a difference!

7 Best Tips When Applying For a Grant

1. Know what grants exist and when to apply

Sign up for National PTA’s newsletters and bookmark our grants page.

2. Tell a compelling story

Make sure all your answers work together to highlight your PTA’s strengths.

3. Share how the grant would impact your school community

Identify an existing need in your school community and explain how the grant will address that need.

4. Show your enthusiasm

Describe how the grant will provide an exciting opportunity for your school and PTA.

5. Answer all parts of the question

Include concrete, detailed examples and explanations that completely answer the questions asked.

6. Promote family engagement

Demonstrate how this grant will help you build stronger families in your community and how you will encourage all families to attend your event.

7. Get a second set of eyes

Ask someone to proofread your work for spelling, grammar and clarity before submitting the application.

 

We offer over 500 grant opportunities throughout the year. If you don’t receive a grant the first time, apply again!

Parents are Key to Healthy Schools

When we moved to the Skokie School District, just outside of Chicago, I decided to volunteer at my children’s school, John Middleton Elementary, because I know kids do better in school when their parents are involved.  My three kids, ages 4, 6 and 8, are active in swimming, Tae Kwon Do and baseball, but I know that learning to eat healthy is as important for them as being active. Kids tend to think they are like Superman, but with my family’s history of high cholesterol and heart disease, instilling healthy habits in my children has always been important to me. That’s why I chose to volunteer with school health and wellness programs.

One of my first volunteer experiences was working on our family fitness night. I worked with our PE teachers to organize the event and involve the community, too. Five different local businesses, including personal trainers, a kickboxing coach and a yoga instructor, hosted family fitness classes. We also incorporated a healthy snack component for the event, and our local grocery story provided smoothie samples.

Normally, the kids would be afraid of the green color of the smoothies, but the small samples were easy and fun for them to try. A little innovation and creativity can go a long way to getting kids excited about trying something new. Now we’re working on our HealthierUS School Challenge: Smarter Lunchrooms (HUSSC:SL) award application to receive national recognition for creating a health-promoting school. The school is getting a new gymnasium and multipurpose room to accommodate the daily PE initiative for the students. This could not have been made possible without the support of a great community, administration and our wellness committee.

It’s been over two years since that event and we have accomplished a lot since then. I became more involved with the school’s wellness committee. We applied for a Game On grant from Action for Healthy Kids, funded by ALDI, to support our physical activity and nutrition education programs.

My kids were my inspiration to get started, but they and the school community kept me motivated! The principal, Courtney Goodman, and the teachers are an integral part to the success of the school health initiatives, in which I’m involved. They are supportive, passionate and really believe in what they are doing—and it shows. If you’re interested in getting involved in school health and wellness, here are a few tips to get you started:

  1. Lead by example. Parents should show their passions, be creative and have fun! Talk to your kids to see what they would like. When I planned our first family fitness night, I brought a Taekwondo instructor to teach a class, because my kids are involved in it outside of school and I knew they and their friends would enjoy it. If you make physical activity fun, kids are more likely to get excited and want to participate.
  2. Join your school’s or your PTA’s health and wellness team. If there isn’t one, start one! You can find tips and resources for creating and being a member of a successful school health team at org/Game-On.
  3. Start by talking! If there is something you want to improve at your child’s school, don’t be afraid to speak up. Talk to your school administration, teachers and other parents about your concerns and how you can problem solve together to make your school a healthier place. Enlist community members to support your team as you develop your programs. They are invaluable and can bring extra resources and hands to help you be successful.

Learn more and apply a newly released Parents for Healthy Kids grant from AFHK at ParentsforHealthyKids.org/Grants. Applications accepted through April 6, 2018 for the 2018-2019 school year. Questions? Email schoolgrants@actionforhealthykids.org.

Minal Desai is a parent from Skokie, Illinois.  

Start Planning for Take Your Family to School Week

National PTA’s Take Your Family to School Week (TYFTSW) is Feb. 11-17, 2017. The week is timed to honor our Founder’s Day (Feb. 13) and celebrate PTA’s long legacy of family engagement. Although February seems far away, with the holidays coming up it will be here before you know it! Now is a great time to start planning your Take Your Family to School Week celebrations.

Take Your Family to School Week is a great time to:

  • Engage the whole family in reading activities to support children’s literacy skills and help foster a love of reading.
  • Empower families with tools to adopt more active, healthy lifestyles.
  • Showcase how students use technology in the classroom, help close the homework gap by increasing technology access and digital learning at home and support families in creating safe digital environments through the Smart Talk.

This year, in partnership with Chrysler Pacifica and Google Chromebooks, National PTA will provide 55 local PTAs with $1000 to host a Take Your Family to School Week event. All grant recipients must be in good-standing with their State PTA and be a 501(c)(3) organization. Below are four quick steps to take advantage of this opportunity:

  1. Visit PTA.org/TYFTSW to download the grant requirements and a practice grant application.
  2. Use the practice application to design your Take Your Family to School Week event and to save your great ideas.
  • The grant application page will automatically refresh if it is left open. Please use the word document to craft your event and then copy and paste when you are ready to submit.
  1. Complete the grant application by Friday, Nov. 17 to be considered for a $1,000 Take Your Family to School Week Grant.
  2. Celebrate Take Your Family to School Week with hundreds of other PTAs across the country Feb. 11-17, 2017.

A Take Your Family to School Week toolkit will be made available to all PTAs hosting an event during the week. This digital toolkit will include documents that help you plan, promote and report the success of your event. Be on the lookout for helpful resources around your Winter Holiday Break.

National PTA encourages all PTAs to participate in this opportunity and to begin planning for Take Your Family to School Week!

Fire Up Your Feet!

This post was also featured on Together Count’s blog.

Fire-Up-FBObesity prevention has been identified by PTA members as a top priority for health and safety.  School nutrition has long been a key component to PTA’s history, yet PTAs are relied on to raise much needed funds for schools often through food-based methods. As a member of the Healthy Weight Commitment Foundation and a Together Counts™ Ambassador, we promote energy balance and encourage schools to make healthy changes having to do with more activity to balance calories consumed. This year schools began implementing “Smart Snacks” that ensure all food sold to kids during the school day is healthy.  PTAs and families play a critical role in supporting the new nutrition guidelines as any fundraisers, school stores or vending machines running during the school day must meet these new standards.  PTAs and school groups therefore needed a healthy, easy choice for school fundraisers.

Fire Up Your Feet, a program launched in partnership between National PTA, Safe Routes to School National Partnership and Kaiser Permanente as part of First Lady Michelle Obama’s Let’s Move Active Schools program, gives families, students and schools tools to create fun, active lifestyles that inspire our children and their families and schools to be healthy and physically active by walking before, during and after school.  The program, available to any elementary and middle school (grades k-8) nationally, offers an online activity tracker and school fundraising component that supports annual PTA annual fun runs or walkathons, with 75 percent of the money raised going back to the PTA or school, which is more than the typical amount of 60percent.  The Fire Up Your Feet Activity Challenge award program, which has awarded more than $115,000 and more than 1,100 K-8 schools, is also available in sponsored regions.

For many years now, Jenkins Middle School PTA has supported students, families, and staff by raising funds.  They decided that Fire Up Your Feet was a wonderful way to engage students, staff, families, and the community in increasing health and wellness. They kicked off their Fire Up Your Feet Activity Challenge with a before school walk around their track, with 100 parents, staff, and students energetically completing laps while logging their hours for the challenge. As a result, they received a $200 award.  Bathgate Elementary PTA proudly walked to school on October 8 (Walk to School Day) with almost 85 percent of the students participating.  They used their activity challenge award to purchase additional PE equipment and provide CPR and First Aid training.  Rainbow Elementary PTA used Fire Up Your Feet to support their “Walk Around the World Challenge, where families logged in almost 2,300 miles and over 79,000 minutes of exercise.

Parents are a key part to the coordinated approach to child health.  Through Fire Up Your Feet National PTA is giving families the tools they need to model positive health behaviors, meet their required amount of daily physically active and burn energy together.  And, it helps PTAs fully supporting the positive changes happening at school while still meeting the obligations of bringing much needed funding into the school.

In addition to this program, we’re proud to announce year three of our partnership with Healthy Weight Commitment Foundation and their Together Counts program to bring schools an incentive toward healthy lifestyles through the Healthy Lifestyles: Energy Balance 101 grant.  The application is open now, with a deadline of June 19, 2015.  Go to PTA.org/awards to find out how your PTA can get involved.


Heather Parker, MS, CHES is the Senior Manager for Health and Safety at National PTA, where she serves as in-house expert on child health and safety and develops new programs, materials and resources to support PTA’s health and safety efforts.