Show Your PTA Value to Sustain and Grow Your Membership

This school year will be a year like no other in PTA history. All of us must look at how we PTA in a different way. You may have heard the phrase “PTA flexible.” This is the year to show PTA flexible in action across everything we do. Just like schools have had to pivot, so do PTAs. You don’t need a building to PTA.

PTA is needed now more than ever. Many parents are feeling disconnected and disengaged from their school and community. PTAs can make those connections and rebuild the school community. To do this, PTAs must show their value and relevance in an all, or mostly, virtual setting. Together, we all must learn how to take in-person activities and adjust them to a virtual setting.

First, you need to have a platform to connect with people in a virtual space. There are many products out there, some have free versions. Since this is the way your PTA will be doing business for quite some time, your PTA should invest in this expense. PTAs can budget for, and spend money on, any technology that will be used by the PTA. Remember to look if any of them have a discount for being a non-profit. Some of the platforms to look at are Zoom, Go To Meeting, Google Meet and WebEx. Check nonprofit tech resources through Tech Soup.

Another tool in your toolbox to help run your PTA virtually is BAND—PTA’s newest national sponsor. BAND can be a timely, modern, no-cost solution for PTAs that need to virtually coordinate activities and events and share information. BAND helps make it easier for parents, teachers and PTA members to stay connected and organized while embracing distance learning. PTAs can use the BAND app for scheduling, instant messaging, video calling and virtual meetings, conducting polls, managing signups, live streaming events, and other critical two-way communication features.

After you determine your preferred platform, you need to find what will make your PTA valuable and relevant throughout the year to your community. Here are a ton of ideas, information and content to use and share with your members: to show your PTAs relevance and value.

Check out these recent blogs

Explore National PTA Resources and Training

  • The National PTA website is available in Spanish therefore many of the resources on the webpages can be translated into Spanish. Share this feature with your PTAs and in outreach to your Spanish-speaking membership.
  • There are some great PTA leader resources on the National PTA COVID webpage. If you scroll down on the page there are three sections of resources—Families, PTA Leaders and Educators. Local PTAs can share the resources with their members to show their relevance during this difficult time.
  • The Center for Family Engagement recently held a webinar called Family Engagement in a Virtual World. Here is a link the recording which is found on CFE
  • On that same page is a link to subscribe to the Notes from the Backpack which is a great resource your PTA can share with your members, parents and teachers.
  • We must move our membership campaigns into the virtual world. We are extremely lucky to have a new Membership Campaign that has incredible graphics and messaging for all PTAs to use in the new virtual world of PTA. Did you know that PTA is now a Verb? Check out all the 50+ social media graphics available. All are also available in Spanish. Based on feedback, we are also in the process of adding some new items pieces soon.
  • Encourage your local leaders to join the National PTA local leader Facebook group. People share all sorts of great things on the page.

Host Your PTA Programs Virtually!

  • Visit National PTA’s Reflections Start Your Program page for resources and ideas on how to run your PTA’s Reflections program remotely. Check with your State PTA for specific state guidelines, rules and deadlines.
  • Enroll in the National PTA School of Excellence program to align your COVID-19 relief efforts in best practice for family engagement while gaining national recognition. Enroll by October 1 at PTA.org/Excellence.

Stay Connected!

  • Sign up for National PTA e-newsletters. As a PTA leader, you can harvest information from the newsletters and share it with your members. Click here to sign up for one or all five e-newsletters.
  • Invite your members to bookmark National PTA’s Our Children Magazine; this a great online resource full of valuable information to help families to better help their children.
  • Check out your state PTA webpage as many of them also provide resources, programs and incentives for local PTAs. Not sure of your state’s PTA website? Here is an interactive map for you to quickly connect.
  • Several state PTAs hold virtual events where local leaders can call in and share what virtual events they are already doing or thinking about doing so people can learn and hear from each other. Check-in with your state PTA to see if they are offering something similar.

Not sure what your PTA members and community need?

  • Ask them. Click here to see a sample survey to get you inspired.
  • PTAs leaders do not need to reinvent the wheel or to be content experts in all areas. If you know the needs of the families in your community, reach out to other non-profits in your area that are already providing these needed services. These other non-profits may already have the funding to provide services in the community and are just waiting to make connections.
  • Show how PTA advocates. Help families in your community have a voice. Make sure to share surveys and links from your school or school district and encourage families to respond so their voice is heard. See if the school district as a spot at the table for a PTA representative so you can be part of the discussion and discussion making for your community.

Coming Soon

  • National PTA is currently working on a series of recordings and live Zoom events, around PTAs being virtual, which will include topics such as: creating a virtual membership campaign, running a virtual meeting, virtual fundraising, Making the Case for PTA, and more.
  • National PTA is currently working on moving several programs into the virtual space.
  • Look for the next round of National PTA grants to roll out in November 2020.
  • Be on the lookout for National PTA’s weekly series celebrating the work PTAs have been doing to support COVID relief in their community. Stories will be shared on Facebook, Instagram, TikTok and in our e-newletters.

Suzan Yungner is the Director of Membership and Field Service for National PTA. 

National PTA does not endorse any commercial entity, product or service.

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