National PTA has launched a new state PTA training series: Leadership Drives Membership. This seven-segment video series features a complementary self-reflection and discussion guide for State PTA Boards, Committees and other State PTA Leaders seeking to improve strategies that increase membership. All videos are between 15-30 minutes and can be viewed on-demand in the Membership section of the State Resource Bank.
This comprehensive training was a cross-committee, volunteer-staff collaboration to include members of the National PTA Membership Committee, chaired by Vice President of Membership Anna King, National PTA Field Services Committee, chaired by Darlene Harris, and the National PTA Education & Leadership Development Department.
Committee members were instrumental in guiding content development and served as co-hosts for the following videos:
- Why Leadership Drives Membership [5:08] with Anna King (OK) and Darlene Harris (PA)
- Lead with Inclusion [23:03] with Sergio Chavez (AZ) and Dorothy Gardner (NC, formerly MO)
- Communicate the Value of PTA [22:20] with Dani Carver and Heather Gillette (WA)
- Analyze Your State PTA Leadership Data & Membership Trends [14:06] with Anna King (OK) and Darlene Harris (PA)
- Develop Your State PTA Priorities & Plan [23:36] with Jesus Holguin (CA) and Eileen Segal (FL)
- Improve Your Customer Experience for Local PTAs [17:25] with Kim Henderson (TN) and Michael Morgan (CA)
- Train Local PTAs to Make a Membership Growth P.L.A.N. [24:30] with Robert Acerra (NJ) and Lisa Holbrook (TX)
The series repurposes the content designed for and delivered at the Pilot Southeast Regional Training in November 2018, which National PTA’s Board of Directors invested in as part of its expanded commitment to State Leadership Training.
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