New Tools to Advance Diversity, Equity & Inclusion

National PTA is committed to Diversity, Equity & Inclusion (DEI) but what does that look like in action? To answer that question, we partnered with 14 local units to test out new DEI strategies which led to the development of three new tools, the Diversity Profile, the Facilitator’s Guide, and the Action Plan Template. If you’ve already reviewed the Local Leader Guidance for DEI and are wondering what next steps you should take, read on to explore our latest tools! 

Diversity Profile 

Who lives in your community? This may seem like a simple question, but answering it well requires an in depth understanding of the families at your school. Our Diversity Profile Template will walk you through important demographic questions about your community. Questions like: what religions are represented? What is the racial demographic breakdown of your community? What is the median household income?  

After finding out that information, challenge yourself to think critically: Does your PTA board and membership reflect your community? 

Facilitator’s Guide 

If you notice that there are voices missing, it is time to figure out why. How can you create a more inviting PTA that offers leadership opportunities that draw in all members of your community? Our Enhancing DEI Facilitator’s Guide offers step by step instructions for hosting a listening session where you can learn more about how families want to engage with the school and the PTA. The guide includes a meeting agenda complete with questions you can ask families to better understand their experiences and reimagine your PTA in ways that better meet everyone’s needs. Most of all, these conversations are opportunities for intentional relationship building with families who you may not typically interact with! 

One of the grantees shared that their use of the facilitator’s guide really made an impact: “Even though we needed to conduct our listening sessions on Zoom in order to be COVID-safe, our virtual introductions to new-to-PTA parents are already starting to blossom into real-life relationships now that our school has reopened.” 

Action Plan 

Listening is an important first step, but you can’t stop there. After you listen to families, the real work begins. How will you address their concerns, answer their questions, implement their ideas?  

Another grantee shared their own DEI goals, “The first thing we want to do is have a workshop for new PTSA leadership and committee chairs (and anyone else interested) on culturally responsive skills. We want to improve outreach and communication and be sure that our meeting agendas speak to issues that are relevant to all families and that our meetings are conducted in ways that are inclusive.” 

Our Enhancing DEI Action Plan Template provides a structure for you and your board to plan next steps like these. Remember to keep families in the loop as you continue your planning! The action plan is a great way to re-engage the families you listened to. Ask them to weigh in on the draft and make additions or edits. These new strategies and initiatives will be most successful if they are co-created by the PTA board and the rest of your community! 

For more guidance on how your PTA can use these tools, watch our webinar, ”Turning Your Commitment to Diversity, Equity & Inclusion into Action” and keep up with our latest resources at www.pta.org/diversity!  

It’s Not Too Late To PTA!

It’s been a school year like no other. Many schools remain closed, offer hybrid attendance or are open one day and closed the next due to increased cases of COVID-19 in the community. But PTAs don’t need a school building to support their families!

Are you still PTA/PTSA-ing in your school communities? Kids, families, teachers, principals and schools need your PTA more than ever this year. Your PTA can play a key role in helping support your school community in these tough times. It’s not too late to PTA this school year!

If you had a slow start to your PTA year, renew your efforts in 2021. For many, if COVID-19 has meant the needs of your school community have changed, have your PTA refocus on responding to—and supporting—those needs. Everyone has learned so much about how to communicate in a virtual world, so put those new skills to work.

Want a chance to win prizes for your PTA? There are questions embedded throughout this blog. Enter the answers at the end of the blog to be entered in a raffle to win prizes for your PTA.

Supporting Your Community—Virtually

As a PTA leader, determine what is a necessity versus what may need to wait till next school year. Are the event/activities/programs previously hosted by your PTA/PTSA still relevant this year? Can they be revamped to address the new needs of your community or is something new needed that better addresses those needs? It’s never too late to start serving your families and community.

If your PTA has been actively advocating for the children of your community and has been holding virtual or hybrid event(s), programs or community outreach, let your community know your PTA is fighting for all the children and families of your community.

Promote your activities via Facebook, Instagram, newsletters, etc. so people know what your PTA is doing. It’s important to continually ask whether your community knows why your PTA is valuable to them. Check out the new Membership Campaign customizable graphics and messaging that you can use to promote your PTA with an ask to join.

Create a membership campaign that will resonate with your community by highlighting the help you are providing your community and ask people to join, support or invest your PTA so you can continue your work.

The COVID-19 pandemic has dramatically changed how PTA/PTSAs communicate, grow and accomplish the PTA mission within their school communities. PTA members tell us what they value the most about their membership is networking/connection their PTA provides for all families, the way PTA enhances education and the avenue PTA provides for them to have a voice in what is happening in their school and community. There is still time to virtually provide these types of benefits for your PTA members.

How to Run Your PTA/PTSA in the Virtual World

In response to the new needs of PTA/PTSAs, National PTA has developed several resources in the past year to help your PTA be virtual and thrive in this new PTA world.

Question 1: What are 3 of the 5 PTA Values? (hint)

Networking: Learn from your peers virtually

In these times, staying connected is key. Join the PTA Local Leaders Facebook group to instantly share, chat, collaborate, connect and learn from other leaders like you across the country. You should also sign up for National PTA newsletters.

Check with your state, region, district or council PTA to find out if there other networking opportunities in your local community.

Question 2: Do you need a school building to PTA?

Virtual National PTA Programs

National PTA offers several different programs for PTAs. In fact, with the pandemic in mind, we have revamped our programs and launched PTA Programs at Home, which are completely customizable to the needs of your school community. The programs have options for real-time (your PTA will host a virtual event), at your own pace (families will watch recorded videos and follow along), and tech-free.

  • STEM + Families Science Festivals at Home: By hosting a National PTA STEM + Families Science Festival program, your PTA will provide amazing opportunities for families to participate in shared, hands-on science activities. Help all kids and families experience and explore activities and be inspired to pursue careers in STEM!
  • STEM + Families Propelling Our World at Home: By hosting our NEW National PTA STEM + Families Propelling Our World program, your PTA will provide amazing opportunities for families to participate in shared, hands-on activities that will build science, technology, engineering and math skills.
  • PTA Connected Smart Talk Program at Home: As children spend more time online in this COVID world, are parents in your community looking for resources to keep their children safe on the internet? Consider hosting The Smart Talk Conversation.
  • Healthy Hydration Program at Home: Although our day-to-day lives have changed, drinking water is no less important! Check out this program to help families make healthier choices this year.

Don’t reinvent the wheel, just realign the available resources from National PTA to fit the needs of your school community. Check in with your State PTA as well to see if they have additional resources.

Connect with your school community

Staying connected to your PTA members is very important. Without staying connected, how will you know the needs of your community? The needs today might be different than the needs a few months down the road, especially in these times. You do not need to be the experts because your PTA can partner with other non-profits or other community organizers to bring resources to support your families. Send out a survey using Facebook polls, Google forms, etc. to your community to find out what is most important to your PTA community now.

COVID-19 is hitting certain communities more than others. Reflect on the demographics of your school community. Communicate in the languages your families speak. If you are a community of Spanish speakers, National PTA offers many of our resources in Spanish on the National PTA website. How are you communicating with families with limited access to technology and the internet?

Question 3: Why do you PTA?

Let’s Do This!

Things have been constantly changing but your PTA can, and should, start planning now for the rest of the school year. Remember that saying … it’s better late than never. So don’t wait another minute! Start supporting your PTA families and community today.

Most people don’t join their local PTA for the simplest reason … because they were never asked! Now is the best time to start asking! Include an ask to join your PTA in all your messaging, at every event in person or virtual, social media postings and email communications. Brand everything you do with your PTA logo because if you don’t, how will people know it is your PTA who is bringing these valuable resources or programs? If you don’t have a logo, you can create one here in 30 seconds!

On behalf of National PTA, thank you for all you do to support children and families. We know the times are tough for everyone, but we want you to know that you’re doing an amazing job and we’re so #PTAProud of you! 

Pop Quiz Prize Entry

If you have answered all three questions in this blog, fill out this form.


Kirthana Krishnathasan is theMembership & Field Service Specialist for National PTA.

National PTA Demystifies School Funding

Do you feel intimidated by issues related to school funding and education finance? You are not alone. We surveyed parents and caregivers around the country and many shared that they feel clueless and frustrated by how difficult it is to find basic information.

In fact, less than a third (32%) of participants agreed they have a general understanding of how their child’s school district uses its funding. Even fewer (29%) agreed they know where to find information on school funding in their community.

School funding is too important of a topic for parents to sit on the sidelines. Families’ voices are critical to ensure that school budgets reflect a community’s needs and priorities for our students. With that in mind, National PTA has released several resources to help PTA leaders to learn more about school funding.

Listen to our podcast episodes featuring Dr. Marguerite Roza, Director of the Edunomics Lab.
In Money Talks: School Funding 101, Dr. Roza offered practical guidance on how families can stay informed about their school district’s financial decisions and how they can advocate for the priorities they care most about. In our COVID-19 bonus episode, she shared how the pandemic has impacted school finance and she advises how advocates can adapt during this challenging time.

Read our answers to the most frequently asked questions related to school funding.
Are you curious where the money for your child’s school comes from? Are you wondering who makes the decisions about how dollars get spent? Our guide to Understanding & Advocating for School Funding will provide those answers and more.

Register for our upcoming webinar, Understanding Families’ Perspectives on School Funding.
National PTA partnered with five council PTAs in Florida, Texas and Washington to learn more about families’ perspectives on school funding. After talking with more than 150 parents, we are ready to share our findings with you. Join us Tuesday, Feb. 23 at 8:00 p.m. EST to learn: 

What do families actually know about school funding? What areas do they feel are adequately or inadequately funded? And what are the implications of this for PTA leaders’ work advocating for all children?

Join us for a presentation of these research results and learn directly from a panel of PTA leaders about their own experiences advocating on issues related to school funding. Register now.

Let’s raise our PTA voice for better school funding and education finance! You can find the complete list of tools and resources mentioned here at PTA.org/SchoolFunding. All of these resources, including the upcoming webinar, are also available in Spanish.


Rebecca Bauer is the Family Engagement Specialist for National PTA.

PTA Elections Are Coming Soon! Are You Ready?

How does your state or local PTA prepare for the elections of new officers? You should first look at the bylaws of your PTA to see what they say. Under normal circumstances, there are usually two ways; one that has been used for years at your local PTA (this may be different than what your bylaws state) and the one that is designated through Robert’s Rules of Order that are the standard to use when your organization has not set up a process.

Timing is crucial! Set your date of the scheduled election meeting, based on your bylaws and work backwards to meet any and all requirements found there. If your bylaws establish a nominating process either through a nominating committee or board leadership, that group should assemble a list of diverse, willing and qualified candidates for office.

This can greatly benefit members when the time comes to select their leaders. If the committee does its job well, the membership can enjoy some basic assurance that the candidates nominated have at least expressed interest in the job, have agreed to serve, and are qualified for the offices for which they’re nominated.

For more information on Nominations and Elections see Robert’s Rules of Order Article 11-B, section 66 A. Nominations and section 66 B. Elections. Please contact your state PTA for additional assistance. 

If you’re a state PTA, please see further guidance in the State Resource Bank.

If you’re a local PTA, please check out our blog series with helpful tips on meeting virtually.

The Real PTA Fact Checks Netflix’s The Prom

High School. We’ve all been there. It’s a time when adolescence, education and socialization meet to give teens a preview of adulthood and life. During these years, all teens want to find their tribe, fit in and experience all the traditional activities like prom night. I’m sure you remember your high school prom and all its unforgettable moments—good and maybe not so good. That’s the backdrop of the new Netflix film, The Prom.

Released earlier this month, The Prom is a musical comedy about a group of struggling Broadway stars who go to a small Indiana town to rally behind a teen named Emma (Jo Ellen Pellman) who’s been excluded from her prom because she wants to attend with her girlfriend. Adapted from the 2018 Broadway musical, it stars Meryl Streep, James Corden, Nicole Kidman, Keegan-Michael Key and Kerry Washington.

I recently watched the film with my family, and it was high energy, glittery and fanciful. However, like with every movie, there’s a protagonist and antagonist. Unfortunately, PTA is cast as the villain in this story. 

The movie opens with the school’s fictional PTA voting to cancel prom to prevent Emma from participating. Mrs. Greene (Kerry Washington), head of the “PTA” is virtually the only voice and face of parents in the entire movie. She pushes her biased agenda and disregards any opposing thought—even from the principal (Keegan-Michael Key)—to pit the community against one student. Meanwhile, the students also taunt Emma because she’s unapologetically her true self. 

So, while The Prom sings and dances its way through the issue of accepting LGBTQ students in schools, like many other classic high school movies, it ends with a happy resolution. However, it’s important to point out that in reality, PTA is not the bad guy—or the mean girl. And in real life, PTA is there to prevent what happened in The Prom. PTAs help create positive school communities where every student and family feel welcome and included. 

PTA was specifically founded (over 120 years ago!) to advocate for our children and youth who have no voice of their own to help better their lives. That’s because we know that as students learn and grow, their experience and success are shaped by their family life and school community. PTA leaders work collaboratively with families, school administrators and students to cultivate a safe, supportive and respectful environment for all students.

So let’s break down some key fiction vs. facts in the movie:

Fiction: PTA does not support LGBTQ students.

Fact: PTAs believe that every child deserves to go to school excited to learn—without the fear of bullying, violence or discrimination. PTA strongly advocates on behalf of LBGTQ children and youth and is committed to diversity, equity and inclusion.

Fiction: PTA can cancel Prom.

Fact: Proms are generally considered a school sponsored event and are typically run by the junior and senior class of that school. As stated in the movie, the prom is supposed to be a celebration of all students, not PTA.

Fiction: One person can make decisions for the entire school.

Fact: While there is a PTA president who represents the association, that person doesn’t act alone. There are other officers and members who work closely with the families, educators and students in the school to understand and serve the unique needs of the community.

Across the country, students, families and educators experience vastly different education systems that either support or hinder the ability for all children to reach their full potential. This is often due to disparities in opportunities, access and financial resources—and whether parents are respected as equal partners in their child’s education. Our real-life PTAs seek to respect differences, yet acknowledge shared commonalities. This unifies their communities and allows them to support their students, families and school in meaningful ways.

Watch The Prom and use this movie to spark conversation with your preteens, teens and other parents about the importance of diversity, equity and inclusion. Talk about what issues in your own school communities and how you can be more accepting. And remember to work with your local PTA. We’re not the villain in real life. We’re here to help you be your child’s hero.


Leslie Boggs is the president of National PTA.

Thank Your School Leader for Their Hard Work This Year

You know the old saying, “It’s lonely at the top.”

We all know the larger your constituent audience…

  • the more demands are put on you,
  • the harder it is to please diverse viewpoints and expectations and
  • the greater the understanding that you are there to make sure the needs of others are being met, not your own.

And gratitude is sometimes forgotten in the mix. Parents understand this. Many of our mouths would fall open if our children came forward with a heartfelt thank you just for doing our routine day-to-day jobs. No stressors there—just being a teacher/parent/mental health counselor, juggling family budgets and finding our role in addressing racial inequities. All that and the never-ending political news cycle that is raising everyone’s blood pressure. Some of us are secretly struggling but we carry on because we must.

It is that knowledge that makes me have great sympathy for our education professionals:

  • Superintendents have their bosses (school boards) to keep happy. They face withering scrutiny from their communities who suddenly appreciate public education as not just a learning environment for our children, but a critical piece to the well-being of staff, students and families—and a child-care solution necessary for the economic engines to keep moving. Any move they make will be criticized because no one agrees on the right course of action.
  • Principals are not armed with the resources to open or manage their schools. Those who open schools are spending enormous energy playing “COVID police,” monitoring social distancing and cleanliness practices to keep everyone safe. Those who lead hybrid environments are managing a large, human-scale game of chess. Those who lead distance learning are making sure the tools, methods and outcomes that fit an in-person model morph into meeting the needs at hand.
  • Teachers face their own health and professional development needs while trying to balance keeping a whole school community safe and learning. And if like me, you can hear remote learning outside your office, you know teachers are using new tools and methods to engage students and create lesson plans that meet this new world.

Our education professionals are surrounded by us, the parents (and sometimes critics). While there is always room for improvement—and as advocates, we want our voices to be heard—occasionally, we should stop for a moment to express our gratitude towards our education professionals who may need encouragement to keep doing their best. That’s why I encourage you to thank a school leader and show how much you appreciate their hard work. Because as we head into another wave of the epidemic, it is not going to get easy anytime soon.

Let’s start by telling teachers we have their backs. Some of my NextDoor app neighbors are all-too ready to disparage teachers for their unwillingness to rush back into the classrooms and risk their health, the health of their students or their family members. 

Caught in a political divide that misunderstands their intense commitment to our students, the teacher shortage will only be exacerbated by those who decry our teachers as selfish, while paying them an average starting salary that requires 59% of teachers to supplement their income. Meanwhile, each day remote teachers are doing their best with varying levels of student engagement, often while distracted students keep their cameras off. And they know that parents are listening in and commenting on their classroom delivery. (Guilty as charged.)

This is causing 28% of teachers in a recent National Education Association (NEA) poll to report that the COVID-19 pandemic has made them more likely to retire early or leave the profession. Those departures from an already-concerning teacher shortage hit all levels of teachers but grow understandably with the age of the teachers:

  • 20% with less than 10 years of experience
  • 40% with 21 to 30 years’ experience and
  • 55% percent of those with more than 30 years.

While some pillory American Federation of Teachers and NEA as the problem, they are doing all they can to serve, protect and empower a vital but shrinking workforce. While we don’t agree on everything, we should be grateful for their partnership in creating the most sustainable education environment while advancing the profession.

Principals, as the great senior managers of our schools, we support you as well. It was disheartening to learn in a recent National Association of Secondary School Principals (NASSP) survey that:

  • Almost a fourth of our principals have thoughts of leaving sparked for the first time by their working conditions during the pandemic,
  • Nearly a fifth have sped up their plans to leave in one to two years, and
  • Five out of 100 principals plan to leave as soon as possible.

In response to this survey, my friend and colleague NASSP Executive Director and CEO Joann Bartoletti, challenges us with these thoughts, “These new findings on principals’ departure plans should frighten the entire education community. Our schools are already strained by principal turnover, and the school conditions policymakers have created will only intensify that turnover. Couple that reality with a shallowed pool of future principals caused by teacher layoffs and attrition, and we have a full-blown crisis in finding talented educators to lead our schools. We must make it a priority to attend to the needs of current principals and continue efforts to deepen the bench of leadership talent.”

Lastly, superintendents have the unenviable task of finding the way forward with multiple emergent demands—technology, epidemiology, building safety, human resource evolution, the pressure to support a halted economy, transportation and space-sharing concerns, broken links to community supports, conflicted parent groups. We salute your fortitude and your ability to gather expertise to solve the greatest problems ever experienced by a superintendent. But the stress is showing even if we take a positive spin on the events. 

Dan Domenech, longtime superintendent and executive directorat the American Association of School Administrators describes the challenges this way, “Throughout these uncertain times, the intensity has risen to seemingly unconscionable levels. Daily concerns include the health and safety of students and staff, addressing educational inequities, social and emotional learning, collaboration and teamwork among staff, connectivity for all students in the community, and the growing concern about the consequences of change. What’s more, budgets are imploding knowing that the average school district needs to tack on an additional $1.8 million in expenses to resume in-person learning.”

Nevertheless, Domenech has hope. “Perhaps the most striking outcome of the COVID environment is a universal commitment on the part of our school system leaders to use this crisis as a catalyst to transform public education. That’s easier said than done. Even under the best of circumstances, the job of the superintendent is a 24/7, 365-days a year occupation. Despite these challenges, this is the beginning of an extraordinary change in American education. I am confident that our superintendents will stand tall and rise to the occasion as they continue to build a sense of hope in communities large and small so our young learners can succeed in college, career and life.”

As a consumer of public education, I am never ready to silence my voice. The obligation of parents to actively partner with our educational professionals has never been needed more. But there is no discrepancy in being thankful for what we already have while we pursue all that is needed. Being appreciative does not let people off the hook—instead, we know that it causes others to do their best work.

So, this Thanksgiving break, let’s put down the criticisms and recognize the humanity in our leaders that just might need some encouragement. One teacher put it this way: “We’re all human beings. We have to respect and take care of each other.”

You may say, “I already feel grateful.” Good. But did you express it to those who need to hear it? As the late inspirational writer William Arthur Ward exhorted us, “Feeling gratitude and not expressing it is like wrapping a present and not giving it.”

National PTA invites you to find a way to say thanks. To make that happen, we have created some simple tools to help express your gratitude. You can use our social media graphics to show your appreciation and encourage others to say thanks as well.

So, to all the superintendents, principals, teachers and other school leaders…Thanks for caring about my child. Thanks for taking on the burdens of our community. Thanks for feeding the hungry kids and families. Thanks for bridging the digital divide where you can. Thanks for your sleepless nights. Thanks for putting yourself and those you love at risk. Thanks for taking on a hard job. Thank you.

Thank a school leader today by using National PTA’s ready-to-use toolkit filled with sample social media posts and images: https://www.pta.org/home/About-National-Parent-Teacher-Association/Donate/Giving-Tuesday#thanks


Nathan R. Monell, CAE is the executive director at National PTA.

Emergency Relief Funding – Part 1 of a 3 Part Series

The National PTA Legacy:  The Past, The Present, The Future – The Work that Connects Us

National PTA was founded over 120 years ago. This is how long PTAs have been doing work in our communities. Let that sink in…

And today, the work continues. PTAs are alive and active in over 21,000 units and in PTAs continue the work our founders started to ensure every child reaches their potential.

I’d like to share a story with you. In this three-part series, we’ll take a look at our 120-year legacy – the past, the present, the future and the work we do that connects us.

Due to a generous donation from TikTok, PTAs across our country are able to support their local communities during a time of need. And nationally, a National PTA Community Action Fund was started. The immediate goal was to address the impact of COVID-19 on families and in under 4 months, $1,270,000 was distributed to 223 local and 11 DCR (council, district, and regional) PTAs. However, true to our PTA legacy – the story is so much greater.

Why this Worked? 

National PTA has a reputation and a history of doing public health work in communities for over 120 years. We’ve been bringing partners together, engaging families and involving communities. PTAs know what needs families have and how best to address them. And, PTA is prepared to then advocate for lasting systemic change.

The PTA structure is uniquely designed for a situation like this, while each PTA is built and situated around their community’s needs and strengths, each PTA member is also a member of their State PTA and the National association. This allows each PTA the ability to zero in on the issues, funding and policies that most effect the families and students in their school communities, while also working collectively on state and national funding and policies – knowing that they all are tied together.

National PTA is the only advocacy organization structured this way. “PT-others” don’t have this ability to mobilize all units, to bring together national funders, disseminate funding and resources across the country and to use collective voices to speak on issues – because there are no state or national collective organizations.

When a large national funder like TikTok came along and offered , well before systems were in place to support children and families – our PTAs were ready.

How this Worked? 

The first cohort, Phase 1, was awarded on June 1st to 110 PTAs and it was open to PTAs enrolled in the National PTA School of Excellence Program (SOE).  Having a group of PTAs that had already assessed their school communities, built partnerships and engaged families was critical.  We needed this money in the communities quickly and these leaders knew exactly what needed to be done and had the systems in place to do it.

After awarding the first cohort of grantees, we began working with the next group of potential grantees.  We were able to provide intense technical support to these leaders as they worked to assess their community, develop their grant idea, write it and submit it – all while the first cohort was well on their way to implementing their grants and meeting their families’ needs.

Phase 2 was highly competitive, and the quality of the grant applications was dynamic. We soon realized that there were so many applications and only a tiny fraction of them could be funded with the available funding. National PTA began looking for additional dollars and due to an amazingly committed staff, additional funding was secured.

The second cohort, Phase 2, was awarded on August 20th to 122 PTAs. However, there are still many PTAs left without funding and this is heartbreaking.

National PTA continues to provide leaders support while learning best practices and developing resources.

Themes to Share…

Theme One –

National PTA remains a connector between necessary resources and the communities most in need. There is a long history of fighting for the most vulnerable. Today, large funders trust us to get funding into our communities even before systems are in place to help our families. And, not only are our PTAs able to do this quickly, each PTA is a 501c3 and has the oversight to properly manage the funds while at the same time unleashing an army of wildly passionate advocates to ensure those in need are cared for and have a voice.

Theme Two –

PTA leaders are worried and concerned about the unknown, but they aren’t giving up. They are fighting to be a voice for the voiceless. There is little certainty, except uncertainty. They are creative and we are seeing the most innovative ideas and stories as these grants are implemented (make sure to read part 2). These leaders are resilient. They are pivoting as plans change, again and yet again. These leaders are making sure they are part of the conversations, that the families’ needs are not overlooked and ultimately that the students’ safety is never dismissed.

Theme Three –

The work must continue. Our structure allowed funding to quickly get from our national organization to our local PTAs and into the communities. It is beautiful, please go join a PTA if you haven’t already. But, we realized that much of the work being done mustn’t stop.

For example.

The fact that kids need schools in order to eat or have access to mental health services, and the reality that so many youth will get behind because they don’t have reliable internet access at home or the devices needed, means our PTAs have advocacy work ahead of them.

COVID-19 was a big highlighter marking what needed to be seen for years. These leaders are ready to tackle the systemic issues now so profoundly highlighted for all.

Theme Four –

The need was underestimated, and overwhelming and National PTA was simply unable to meet the needs of the close to 1000 PTAs requesting funding. National PTA is still looking for additional funding and because we are the greatest organization for children and youth with a long legacy, I have no doubt that it will be found!

Stay in Touch…

If your PTA needs support, reach out to us. Follow us on social media and sign – up for our newsletters- this will guarantee that you see any new opportunities as they become available.

It’s hard to believe our amazing organization has been making a difference for all children for over 120 years and it is overwhelming to think where so many of these kids would be had it not been for our incredible founders. Our PTA volunteers and leaders at every level, backed by a brilliant staff, are some of the hardest working and most loving humans I know.

Together, we make a difference!

Tips for How to Fundraise in These Times

For most people, it’s hard to even begin to process how different the school experience is for children today, let alone administrators, teachers and staff. It’s simply complicated beyond compare.

And then, as a parent leader, try figuring out how you can still raise those critically needed funds with all of the changes at your school. Can it even be done?

The answer is an encouraging “yes!”

Schools and parent associations still have big financial needs even with remote learning, A/B schedules, and masks making things a bit more challenging. “We’ve lost tens of thousands of dollars from our budget this year,” Catey Nossi, Principal of Wanda Hirsch Elementary in California said. “We needed these funds to support remote learning. Booster is probably the easiest way to raise funds in a short amount of time. This will be our only fundraiser this year.”

The team at Booster has taken their 18 years of school fundraising expertise and coupled that with the learnings from hosting their first 100 fundraisers this Fall (read about how one fall school raised over $40,000 while complete virtual here). Below are their best tips to help you ensure a successful fundraiser is hosted at your school this year, no matter if your students are learning in-person or virtually:

Top Tips for Successful Fundraising in These Times

  1. Clearly State Your Goals
    Even before COVID, people tend to give less when they can’t picture in their mind exactly what they’re giving toward. So, name your goal clearly. Be very specific. If people can easily see what it is they are giving to they are far more likely to show their support.
  2. Fundraise Beyond School Parents
    Part of the reason schools leaders may be unsure about raising funds this Fall is the economic uncertainty they feel for their school community. That’s because most fundraises require parents to give 100% of the funds, but they don’t have to with some fundraising partners.For example, during a Boosterthon fundraiser parents are asked to SHARE about their school’s fundraiser before giving themselves. And, this Fall our Boosterthon fundraisers have seen that on average 70% of donations are from NON-PARENT donors, like friends and extended families! That means less financial burden on school families and more profit overall for schools.
  3. Significantly Pump Up Your Communication
    Effectively communicating your fundraising has always been important, but this school year calls for leveling up your promotion big time. Schools that are the most successful use all their channels early, often, and consistently. From teacher and room parent emails, social media posts, text messaging, video messages from the administration, and more – when parents hear from schools frequently, the message sticks and people act. We recommend you develop a communications timeline for your fundraiser that would begin 2 weeks in advance. This will allow you to ramp-up your communications in advance of the kick-off. Then, keep the momentum going throughout your fundraiser with regular updates on where you are to the goal.  At the end, be sure to say a big thank you and showcase to the school community what it was your purchased when the funds or how you used them at a later date so they can feel that they helped make an impact, too!
  4. Find Opportunities for Corporate Matching
    With schools needing to raise more, but not wanting to put the pressure on their parents, finding ways to profit more through corporate matching is a big win. Ask your fundraising company if they offer a corporate matching program. Schools who partner with fundraisers that have corporate matching capabilities profit more because large organizations across the country are matching donations. Learn more about corporate matching here!
  5. Make Fun and School Pride Center Stage
    If you’re not having fun and building school pride during your fundraiser, you’re missing out on an opportunity to strengthen your school community. With many schools navigating A/B and virtual learning, families can feel less connected with their school. Ramp up the fun and the pride by hosting the right type of fundraiser that can raise funds, spirits, and school pride. Use these three questions to determine if the fundraising you’re selecting is the right one to raise money while having fun and generating increased school pride:
  • Does my fundraiser engage the faculty and staff in the fun?
  • Can all students and school families participate?
  • Will the students think it’s fun?

 

So, despite an unconventional start to the school year, not only is successful fundraising possible, but it can lift school spirit by providing energy, fun, and positivity. Choose the right fundraiser and implement these proven tips to make this year a great one!

Need help choosing the right fundraiser for your school? Download this Fundraiser Selection Checklist to help you make the best decision.

 

 

How to Make Joining PTA Easy

Now more than ever, people want to connect with each other and know what is happening at their child’s school. Your PTA can fulfill the universal need to connect and belong, during this dark time. You should seek to not only renew current members, but to reach out to new audiences, grow your PTA and build an even stronger community. Actions, such as reaching out just to check in on someone’s well-being, build real engagement with current and future PTA members.

We need to think about membership differently. Traditionally, many PTAs have membership tables at several school or PTA events in the beginning of the year to start off their membership campaign. But it is unclear if all school buildings will open at the start of this next school year, so this strategy may not be viable.

Now is a good time to rethink how your PTA will promote membership next year, especially if schools are still remote when they start in the fall. Here are some ideas to start your discussion. (Psst…make sure you read to the end for a surprise reveal from National PTA.)

For Local PTAs Who Don’t Yet Offer Online Join

Setting up online join and renewal isn’t as complicated as it sounds! First check with your state PTA, as more than 30 state PTAs offer an online database that their local units can use, for free! If this is an option, get set up right away, get trained, sign up for online pay and you will be on your way. If your state doesn’t currently offer an online option, there are still lots of free and/or inexpensive options you can put into place easily:

  • Develop an easy to use online membership form that people can fill out (like a Smartsheet or Google Forms) and have a required field to select a payment option.
  • Set up an online payment option like PayPal or Square.

Have fun. Create a fun visual with the link imbedded to join virtually. Get the word out! Post the online form link and payment information everywhere–your PTA website, Facebook page, Twitter, in your PTA/PTSA newsletters, emails, etc. On social media, tag the school or use school hashtags so anyone who follows the school will see your PTA posts.

  • Reach out to everyone who joined last year and ask them to renew their membership by sending them the link. If they don’t renew within a few weeks, send another reminder–something like the new school year is right around the corner, stay connected by renewing your PTA membership.
  • Ask your school to post PTA membership information in their newsletters and or on their website
  • Can’t figure out online join but need a way for people to join your PTA/PTSA remotely? Set up a P.O. Box for people to send their membership forms and payments. Require checks only via this method as you don’t want people sending cash in the mail and you don’t ever want there to be a question of cash missing.

For Local PTAs Who Already Offer Online Join

First, congrats on already offering online join! If your online join is linked to a membership database, now is the time to use all the tools available to you so, no matter what happens in the fall, you can stay connected to your community. Here are some ideas to get you started.

  • Send an email to everyone who is a member in 2019-2020 and ask them to “Stay connected over the summer by joining PTA now” and provide the link to join. If they don’t renew within a few weeks, send another reminder–something like, “The new school year is right around the corner, stay connected by renewing your PTA membership today.”
  • If you have had your online system for more than a year, reach out to everyone who was a member two or more years ago and ask them to “Come back to PTA” and send the link to join.
  • If your database system offers a communication tool, use it to connect with your members. Use it to share information like upcoming meetings, programs in the works, volunteer opportunities or simply use it to ask for feedback on the issues they want the PTA to focus on in the coming school year.
  • Get the word out! Post the online form link and payment information everywhere–your PTA website, on Facebook, in PTA/PTSA newsletters, emails, etc.
  • Get the word out beyond your current membership–ask the school to include your online join link in their communications or in the Parent Resources section of their website.

For State PTAs

  • If you have an online database, develop a unit look-up option that can go on your state website that allows people to join your local PTAs. Share the link with your local PTAs so if they don’t have a website, they can promote your link in all their messaging. This increases your traffic on your state website and makes it easy for the person and the local PTA. A win-win for all!
    • Check it out in action by visiting https://nyspta.org/ and click on the Join button in the blue ribbon.
  • If you don’t have an online database yet, talk to other state PTAs to see what is working for them and put a plan in place to move to an online membership system. This will make things easier at the state level and is a great new benefit for your local PTAs.
  • List state-level contacts in a prominent area on your website so visitors can quickly find someone in their area if they membership need help. Remember to include all the District/Council/Region PTA contacts and website information too.
  • Make sure there is a membership and/or join button on your website in a very visible place.
  • If you have an online database and not all your units are using it, now is the time to promote the benefits of enrolling. Here are some example benefits your database/state may offer:
    • First – it’s free, and so is training!
    • People join and pay online – easy, safe and saves time for new members and leaders.
    • No need to type membership info into a local tracking tool as the leaders will have access to their full membership data.
    • Reduce the need to print forms, to collect cash and checks or to make multiple trips to the bank.
    • Communication tools to quickly create newsletters and send within the database system.
    • Some online platforms also offer the ability to send text messages or create calendars, volunteer sign-ups, a school directory, fundraisers, events, an e-store, etc.
  • Help your local PTAs by encouraging them to promote membership as the school year gets closer…
    • If you have an online database, suggest they send an email welcoming everyone to a new school year and ask them if they have not yet renewed their membership to join their PTA again this year with a link to join and a link to any online PTA resources like their website, Facebook page, etc.
    • If you do not have a database, but local units manually collect people’s information that includes emails, suggest they send everyone a welcome to the new school year, ask them to join their PTA again this year, include a couple of key links to resources on your state website and let them know they should be hearing more information from their local PTA soon.
  • Try promoting a “PTA unit of the month” on your webpage. Highlight a unit and its accomplishments on your website with a link to join that PTA online. If you do not have a database yet, look to set up on online form (like SmartSheet or GoogleForm) and an online pay option like PayPal or Square.
  • Plan Now for accounts receivable! If your local units have people enter their information online but pay by check, first encourage them to move to online pay. Then, for those that still opt to accept payments via check, develop a process to collect those dollars if they don’t come in within a few weeks. If your state has a database linked with your local PTA’s, you should be able to see them¾create a process to reach out and collect the missing dues payments.

Do you have other ideas on how to promote and sell PTA membership in virtual world? Email us at Membership@pta.org

Psst…National PTA is getting ready to roll out a new membership marketing campaign for you! It will have all sorts of amazing graphics, you can highlight your local work, local people and more. We will offer some free online “how to incorporate it into your work and messaging” training as well. Stay tuned at PTA.org.

 


 

Suzan Yungner is the Director of Membership and Field Service for National PTA.

The Importance of Daily Recess When Schools Return From COVID-19 Lockdowns

Over the past few months, parents have been faced with the seemingly impossible tasks of sheltering in place, working from home or at essential jobs, and homeschooling their children; all while managing the emotional, logistical, and financial challenges that have come with the recent global pandemic. As we look forward to the fall, schools are developing plans for how to resume public education while adhering to best practice recommendations from public health officials. Although recess is often elementary students’ favorite time of the school day, currently, there is limited discussion about recess in school re-opening. Recess is more than just fun and games; it is through play that children grow and the unstructured recess space is an important site for students to reconnect with their peers after months of isolation. Rather than cancelling recess or closing playgrounds,[1] at this critical time, recess should be prioritized in school re-opening plans.

Providing children with regular opportunities to play, socialize, rest, and re-energize through recess is imperative. High quality recess breaks improve mood, well-being, school engagement, behavior, learning, focus, attendance, and overall school climate. The time for social and emotional healing and growth is essential in this unprecedented time. Data show that children’s physical and psychological health are negatively impacted during quarantine[2], and that trauma symptoms increase for those in quarantine[3]. When children experience stress and trauma, it is difficult for them to access the portions of the brain that support thinking and reasoning,[4] thus recess and outdoor break times should be integral to any strategy aimed at providing a safe and supportive learning environment.

In considering a return to school, recess is the ideal space to promote health and healing. It is a time period that is intentionally unstructured, attends to students’ social, emotional, physical and intellectual development, and often takes place outdoors. Current data show[5] that transmission of the novel coronavirus (SARS-CoV-2) is much less likely to happen in outdoor environments; and that outdoor recreation can facilitate social distancing efforts relative to time spent in indoor environments.[6]

Parents can play a key role in addressing the importance of recess as children return to school buildings. As many school districts and state education boards are seeking input from parent stakeholders, we encourage parents and local PTA’s to advocate for children’s right to play[7] and to ensure recess is available to every child, every day that they are physically at school. To help equip parents, educators, and policymakers on the both the importance of recess, and strategies to keep recess safe during (and beyond) the pandemic, The Global Recess Alliance – a group of international researchers, educators, and health professionals – has created list of suggested adaptations for recess based on the best available research evidence[8]. Among the recommendations are to:

  • Offer recess daily for children when they are physically present at school, outdoors if possible;
  • Count recess as instructional time;
  • Advise recess staff so they are prepared to support students who may be more energetic, aggressive, or withdrawn; or have less capacity to self-regulate, resolve their own conflicts, and figure out how to play together;
  • Maintain disinfecting practices for equipment and do not allow students to bring equipment from home;
  • Add handwashing stations and model their use;
  • Limit the number of children at recess at one time and create different play areas for activities to further reduce their interactions;
  • Avoid structured or sedentary activities—like watching movies or activity break videos that do not provide students free choice and peer interactions—which are not substitutes for recess; and
  • Given the many physical, social and emotional benefits of recess, do not withhold recess as punishment for any reason (e.g. as a consequence for missed schoolwork or misbehavior).

Parents and PTAs can utilize this available evidence to help schools develop plans to create safe and healthy play opportunities for child in both the near, and long-term future.


William Massey, PhD is an Assistant Professor in the College of Public Health and Human Sciences. His line of research focused on the intersection of play, physical activity, and child development.

Rebecca London is an Assistant Professor of Sociology at the University of California, Santa Cruz. Her research focuses on understanding the challenges faced by disadvantaged children and youth and the ways that communities and community organizations support young people to be healthy and successful.

[1] U.S. Centers for Disease Control. Considerations for schools.https://www.cdc.gov/coronavirus/2019-ncov/community/schools-childcare/schools.html

[2] Sprang G, Silman M. Posttraumatic stress disorder in parents and youth after health-related disasters. Disaster Med Public Health Prep. 2013;7:105–110

[3] Brooks SK, Webster RK, Smith LE, et al. The psychological impact of quarantine and how to reduce it: rapid review of the evidence. Lancet. 2020;395(10227):912‐920. doi:10.1016/S0140-6736(20)30460-8

[4] Blair, C., & Raver, C. C. (2015). School readiness and self-regulation: A developmental psychobiological approach. Annual Review of Psychology, 66(1), 711–731.

[5] Qian H, Miao T, LIU L, Zheng X, Luo D, Li Y. Indoor transmission of SARS-CoV-2. medRxiv. 2020;(17202719):2020.04.04.20053058. doi:10.1101/2020.04.04.20053058

[6] Venter ZS, Barton DN, Gundersen V, Figari H. Urban nature in a time of crisis : recreational use of green space increases during the COVID-19 outbreak in Oslo , Norway

[7] United Nations Convention on the Rights of the Child.” IPAworld, May 1, 2012, http://ipaworld.org/childs-right-to-play/uncrc-article-31/un-convention-on-the-rights-of-the-child-1/.

[8] Global Recess Alliance. School Reopening? Make Sure Children Have Daily Time for Recess. 7 May 2020. https://globalrecessalliance.org/.