Show Your PTA Value with YOU Belong in PTA

November 17, 2022 By Leave a Comment

With the 2022-2023 school year well underway, PTAs and PTSAs are hard at work with their initial membership drive, inviting people to join their local units or renew their PTA/PTSA memberships. Encouraging people to join doesn’t end with the back-to-school membership drive though. It’s an ongoing, year-round initiative.

To support your commitment to membership growth, National PTA developed the YOU Belong in PTA Suite of Membership Resources with easy, meaningful and fun ready-to-use flyers, customizable templates, social media posts, and a guide to help you create your own messages that show the value you provide to your communities throughout the year.

The YOU Belong in PTA suite of materials were designed based on research and marketing best practices. National PTA used two very important lessons discovered through the research done for our award-winning PTA for Your Child Membership Campaign:

Lesson 1:  The number one reason why people don’t join PTA is because no one ever asked. 

Lesson 2:  People are most willing to join when they see the value PTA provides.

The research showed three key areas where PTA excels in offering families value for their child:

  1. PTA’s ability to create connections
  2. PTA helps parents support their child
  3. PTA allows people to amplify their voice 

The main reason people join PTA/PTSA is to support their children. They see PTA as the way to be connected, to support their children’s education and to speak up for their children when necessary.

It’s important to understand the reasons why people choose to join PTA because knowing common motivations can be used to recruit others. To grow membership, PTAs need to show they provide value for families to make it worth giving their time, resources (connections, money, talents, etc.) or efforts.  How many times have we heard “I first joined PTA for my child. I’ve stayed for ALL children.”?

It’s also important to remember that the perception of value is in the eye of the beholder. What may be of value to one parent or caregiver may not be of value to another. Successful membership drives include learning about the needs of different potential audiences so that you can speak to their needs. As PTA/PTSA leaders, we need to think from their perspective and know what they value when we’re inviting them to join.

To communicate value that matches your potential PTA members, the YOU Belong in PTA kit includes several print-and-go pieces, social media ready messages and customizable pieces with language provided in the How to Create Your PTA Value Message Guide.

We created this kit based on feedback we received from PTA/PTSA leaders in our annual Membership Survey. Our leaders told us that the main obstacle in growing and retaining members is that “our members don’t seem to see value in PTA.” They also asked for “easy-to-use resources to help in communicating the value” that local PTAs/PTSAs provide to the community and the value of PTA in general.

To include our growing community of Spanish speakers, the entire suite of materials is also available in Spanish.

Many people take a wait and see approach to what PTA has to offer when you first ask them to join. That’s why asking to join PTA needs to be an ongoing effort. Use the YOU Belong in PTA resources to always be ready to ask based on the opportunity offered. If your PTA/PTSA organizes a Reflections event, use the YOU Belong in PTA/PTA Supports Your Child’s Education pieces (they are all colored in green). If your PTA/PTSA is holding a town hall meeting to get to know the candidates and their positions, have a YOU Belong in PTA/PTA Amplifies Your Voice flier (colored in blue) to thank everyone for attending and support your work by joining PTA. If your PTA/PTSA is having a Coffee with the Principal meeting, have a YOU Belong in PTA/PTA Creates Connections flyer (colored in orange) to share with your attendees.

Think about what every activity or event you plan accomplishes and use the YOU Belong in PTA pieces that best conveys the value your PTA/PTSA is providing. If you don’t have time to customize the piece, simply use the print-and-go materials as needed. There are endless possibilities in using these materials – in your eNewsletters, bulletins, posters, reports, etc. Every single communication effort, whether it is in-person, virtual or hybrid, is an opportunity to ask people to support your PTA/PTSA work with their membership.

Our YOU Belong in PTA webpage is full of links to many other resources (QR codes, Membership Campaign toolkit, how to make a logo for your PTA/PTSA and more) you can use to personalize your flyers and directly link them to your PTA/PTSA. 

Based on our webpage activity, National PTA knows many local leaders are taking advantage of the YOU Belong in PTA Suite of Membership Resources. We’d love to receive samples of how your PTA/PTSA is using them by emailing a picture or document at membership@pta.org.

Thank you so much for all you do for ALL children and to advance PTA’s mission to make every child’s potential a reality.

Ivelisse Castro | National PTA Membership Outreach Team

Filed Under: Family Engagement, Membership, Slider Tagged With: ,

Growing Our Membership Every Month

January 11, 2019 By Leave a Comment

Membership is a year-round effort.  It never ends.  As PTA ambassadors, leaders are to constantly promote the value of PTA, and with it, ignite interest in our mission for people to join in.  Our PTA voice is more powerful, and our PTA advocacy is stronger the more members we have.

 The new year is full of additional opportunities to invite everyone to join PTA this second half of the National PTA membership year (7/1-6/30.)  What are those opportunities?

  •  To begin with, all of your remaining meetings and activities in your PTA calendar for this year.
  • To continue, all National PTA programs and activities to celebrate Take Your Family to School Week (TYFTSW). Choose one of the National PTA program categories (Health & Safety, Literacy, Digital Learning, STEM) to plan your event and create a theme for your week.  On February 17, 2018, PTA celebrates 122 years of existence advocating to improve the education and well-being of all children.  At your Take Your Family to School Week activities, enthusiastically and confidently invite everyone in your community to “Be part of our PTA history and join our PTA.”
  • In March, take advantage of our PTA Family Reading Experience resources available at PTA.org/FRE to celebrate National Reading Month. This is a great opportunity to work with your local librarians to get families (adults and children) to visit their local public libraries, encourage them to sign up to obtain their library cards and borrow books to read at home. In the process, don’t forget to invite all families and community members to support similar PTA efforts by joining your PTA.
  • Our PTA Diversity and Inclusion Toolkit and the PTAKit.org guide for organizing a PTA Program are great resources to help you plan and celebrate national awareness on issues such as:

 These are only possible ideas for which multiple resources are already available.  In the end, all will depend on what the needs of your students and school community are, as PTA you want to be relevant.  If your families need to be empowered to help their children with test taking, that should be your focus at that time; look at our PTA resources on assessment and coordinate with your school administrators. Making our PTA mission relevant to your students and your community by responding to their needs should be the north that guides the focus of your work.

Just remember to always have a way of inviting all to support our PTA work with their PTA membership.  And then, share your work with your state congress PTA. They have multiple ways to recognize your membership and mission advancement efforts.  So, reach out to them, and share and celebrate your accomplishments with all of us for the benefit of all children.

Thank you for all you do to grow membership “To make every child’s potential a reality by engaging and empowering families and communities to advocate for all children.”

Filed Under: Communications, General, Membership, Slider Tagged With:

Membership Matters: The Annual Report

June 11, 2018 By Leave a Comment

Ending the year right is as important as getting it started right. One important and valuable step for wrapping up your PTA year is putting together and offering your members some type of Annual Report. This is an end-of-the-year report that sums up all of the great work your PTA has done and is a powerful resource to inspire support for your association.

Among other things, the Annual Report allows:

  • Everyone recruiting members to easily show what your PTA has done and what their membership will support.
  • Everyone who is or has been a member to see what their membership helped to support.
  • Everyone in your community to see what your PTA accomplished.
  • Your PTA to show appreciation for everyone who supported your initiatives with their attendance, volunteer work, support or sponsorships.
  • Your school to show how family engagement contributed to making a difference in your school community.

Putting an Annual Report together is not difficult. You may want to include the following:

  • The total number of members for the year.
  • The PTA mission-related activities/initiatives organized or sponsored by your PTA to support the students, the teachers, the families and/or the community—every group impacted by your work. List all your PTA did throughout the year:
    • to welcome all families
    • to promote two-way meaningful communication
    • to empower families to support their children’s academic achievement
    • to empower families to secure their child’s safety, well-being and best learning, social and emotional opportunities
    • to work alongside your school leaders to secure public funding and resources that support the best learning conditions in your school or community
    • to work collaboratively with the business, faith-based organizations and various other communities your school is part of?
  • A list of all activities organized or sponsored by your PTA that raised funds to support the mission-related activities or initiatives
  • A thank you section with:
    • A list of all volunteers who helped to make possible all activities or initiatives of the PTA.
    • A list of businesses, individuals and/or organizations who supported the work of your PTA.
  • Other special accomplishments of your PTA.

Your annual report document doesn’t need to be wordy. Just a reflection of all the work that you did. I’ve seen annual reports in the form of a written document. I’ve seen annual reports in the form of fun videos with pictures of all the activities the PTA organized throughout the year. Because of this exercise, you may discover your PTA is already doing the work of a National PTA School of Excellence and would only need to register and complete the application process to be recognized.

Distributing your Annual Report via a short message with an attachment or a link to a simple PDF or video shared via social media channels or text is also a great way to inspire your members to renew their membership and to continue to support PTA. We can’t wait to see your annual reports!

Need some help? Check out these resources:

Thank you so much for all you do to advance the PTA mission for all children.

Ivelisse Castro is a national service representative for National PTA.

Filed Under: Membership Tagged With: , , , ,

Summer Tips for Incoming PTA Leaders

June 23, 2016 By 1 Comment

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Summer vacation is here! While these months can be filled with road trips to the beach, summer camps, long nights and lots of “R&R” time—summer is also an opportunity to plan a smooth transition into the upcoming school year. Just as teachers must plan the next school year’s curriculum, PTA leaders have an assignment of their own, too.

At the end of their term, outgoing leaders transfer their procedures books to the incoming leaders. Even if an outgoing leader thinks the information is of no value, with these books you will have a better idea of what was done in the past and how the PTA went about doing it. Outgoing leaders can also offer valuable insight on things yet to be done, what they would do better and suggestions on how to be more effective and efficient in the performance of your new duties. Take notes and don’t be afraid to ask questions!

Start planning now for your own smooth transition into office. Here are a few tips for incoming local leaders to consider:

Share contact information with outgoing leaders and set up a directory to be and remain connected. With previous leaders’ contact information, you’ll be able to reach out for additional support throughout the year or to ask for insight as problems arise.

Review procedures books given to you from outgoing leaders. If there are none, do not worry; start one by getting and reading your local unit bylaws. The PTA unit’s secretary should have a copy. If you can’t find it, call your state/congress office; they’ll be happy to mail or email you one.

Visit PTAKit.org and review the sections that may apply to your new position.  If you don’t see your position listed, the information this website contains is of value to the entire PTA board.  Even if you’re an experienced PTA leader, it is worth reviewing every year as it is updated with the most current information and trends to help you and your unit to be successful.

Check out your state PTA’s website.  They may have information that can start you off on the right foot for the year. For example, templates, training opportunities, resources, program materials, newsletters, etc. You might find ways to connect with your state through Facebook, Instagram, Legislative Alerts, Twitter, etc.

Take advantage of the e-learning courses. National PTA offers online training courses to help you grow as a leader at PTA.org/eLearning. Although you may want to start with what you’ll need for your own PTA position, please take all courses. As a board member, it’s important to know the role of each position and what to expect.

Meet with your school principal to learn about school goals and objectives for the incoming year. Share with the principal the programs the PTA would like to hold (Reflections, Family Reading Experience Powered by Kindle, Healthy Lifestyles, Fire Up Your Feet, Take Your Family to School Week, Teacher Appreciation Week, Connect for Respect, etc.) and how these programs will support the goals and objectives of the school. Think about becoming a School of Excellence in the process!

Set up a communications plan. Newsletters and social media keep everyone informed, engaged and proud of what the PTA is doing. Go through your PTA’s goals, identify specific strategies your PTA or committee will use to achieve each goal and then create a step-by-step plan for each strategy. This is key to growing membership and gaining members and community support.

Have a successful PTA year and thank you so much for your dedication and commitment to the mission of PTA!

Ivelisse Castro is a national service representative at National PTA.

 

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Filed Under: Advocacy, Art Education, Communications, General, Membership, Slider Tagged With: ,