Rock Your Kickoff: How the Right Start Gets the Best Fundraising Results

Authored by Mariah Muller 

A new calendar year means new needs for your PTA and school to meet to give every child a high-quality education. But what’s the key to getting students, volunteers and teachers excited and engaged for your next fundraising campaign? A motivational fundraiser kickoff event! Here are some tips on how to plan and execute the best one possible. 

What is a Fundraiser Kickoff, and Why Do You Need One? 

Every good fundraiser starts with a kickoff event. Your fundraiser kickoff is how you communicate the purpose and details of the fundraiser in an approachable, organized way. More importantly, your event is an easy and fun way to generate excitement from participants, including students, volunteers, teachers, parents, community members, and anyone else whose support you need to get the most out of your fundraising campaign. 

So, the first tip to making your fundraiser kickoff the best it can be is holding your kickoff event right at the start of your fundraising campaign. When planning your fundraiser, put just as much thought and preparation into the kickoff as the rest of the campaign. 

The Basic Components of a Fundraiser Kickoff 

Since there are so many different types of school fundraisers—from selling spirit wear to hosting a fun run or dance event—there are just as many different ways to approach your fundraiser kickoff. It all depends on the type of campaign you are running! However, your kickoff event should include at least the basic elements listed below. 

  • Purpose: One of the best ways to get people excited about participating in your school fundraiser is to tell them exactly why you’re raising money. Don’t be afraid to share specifics! Donors love to know how their money will help the school, and volunteers and participants love to know that their hard work is going to a good cause. Use your kickoff event to clearly communicate the purpose of your fundraiser. 
  • Details: After explaining the campaign’s purpose, it’s time to share details about how the fundraiser will work, including important deadlines, event dates/times and locations, and any other information volunteers and participants need to know. 
  • Materials and Literature: As you plan your kickoff event, ask yourself—are there are there any flyers, newsletters or other materials that students and volunteers will need in order to participate in the fundraiser? Consider how will you share those materials—will there be a letter or email sent out to parents with more information? It’s critical to have a plan for disseminating important literature or communicating what will be sent out after the event. 
  • Prizes or incentives: Some fundraisers—such as sales, fun runs and auctions—incorporate prizes or incentives to promote participation. Your fundraiser kickoff event is the perfect time to show off these incentives to get people even more excited.  

Conveying Your Message: Innovative Ways to Host a Fundraiser Kickoff 

  • Host a In Person Event 
    One of the most popular fundraiser kickoff events is a school assembly. Kickoff events work best when there is a large audience all gathered together, so the attendees can feed off each other’s excited energy. With an assembly, you can get the whole school community involved, featuring speeches from school administration and performances by student groups such as the school band or cheer team. All of this helps people feel like part of a big fundraising community. 
  • Host a Virtual Event 
    Of course, assemblies may not be possible or safe these days. If that’s the case at your school, don’t worry—you can still get people just as excited through a virtual event. To mimic the feel of an assembly as closely as possible, line up exciting speakers and entertainment just as you would for an in-person event.

    Use accessible technology and make sure all participants have access to the links and passwords they’ll need to log into the event ahead of time. Don’t forget to have a practice run to make sure all of the technology works as intended. There are a lot of details to consider when hosting a virtual event, but with enough planning, it can be exciting and fun for everyone. 

Other Key Considerations for Your Fundraiser Kickoff 

  • Create a Kickoff Video 
    Whether you’re hosting an in-person event or a virtual event, you should create a kickoff video to play for attendees. Include the basic components listed earlier in this blog in your video, such as the purpose and type of fundraiser, date and location of the event, and how volunteers or donors can participate. 
     
    This is your chance to show off your school’s personality and create an entertaining but informative experience for your audience. You can then post the kickoff video on your fundraising website, school website, social media platforms and more. It’s an investment that goes a long way!
  • Make the Most of Social Media 
    Social media is a crucial promotional tool for any fundraiser. To make the most of your kickoff event, take photos and videos of the event and post them on social media with a custom hashtag, and include links to your fundraising or donation page. Ask kickoff attendees to also post about the fundraiser on their own social media accounts. Soon enough, word-of-mouth about your fundraiser will spread like wildfire. 
  • Have a theme 
    Want to add some extra personality to your fundraiser kickoff? Consider having a theme for your fundraiser and introducing it during the kickoff event. Boosterthon’s Character Program is one way to dress up your fundraiser with a fun, memorable theme that promotes good values for the people who benefit most from fundraising … your students! 

Learn more about how Boosterthon can help make your fundraiser dreams a reality, from kickoff to collection, at Boosterthon.com. 

5 Secrets to Finding the Perfect Balance as PTA Leader AND a Parent

(Sponsored Post) Let’s be honest. Parents are some of the busiest people on Earth. And when you add in a PTA leadership role, it can be tough to juggle responsibilities at home and at school. So how do you strike the right balance?

After working with thousands of PTA leaders, and helping them run over 10,000 successful fundraisers during the past 16 years, at Boosterthon we’ve learned a thing or two about serving in a parent organization. Here are five simple secrets to creating a healthy balance between being a parent and a PTA leader.

 1. Schedule and save

Leading the PTA requires a ton of planning and time-consuming work. One way to overcome this is by scheduling time for PTA-related work (just like you would for any other job). For example, try setting aside several hours one weekday for PTA meetings, projects or just getting organized. Knowing this time is blocked out on your calendar will allow you to be fully present in other areas of your life. And because you’re not worried about finding the time to get the work done, you’ll be far less likely to feel overwhelmed.

 2. Next, flex

Whether it’s a last-minute PTA project or a DIY project at home, we all know things don’t always go as planned. Having flex time built into your schedule can help you catch up. Find some open time in the week and protect it like you would an important meeting. That way you can use your scheduled flex time to catch up before heading into a busy weekend.

 3. Be realistic and communicate expectations

When working with others on a PTA project or event, you should first consider your schedule and how much “PTA time” you have available. Here’s a tip: Be realistic. Don’t try to do it all. Then communicate openly and clearly to ensure everyone understands the expectations on timing. Most people are working to establish the same type of balance in their lives, so others will understand if you have to say no.

 4. Don’t be afraid to ask for H-E-L-P

As a PTA leader, one of the most important parts of your job is building relationships with other parents. Many parents genuinely want to help out. Get to know the volunteers who sign up to help at events, and let them know how much you value them. Make note of parents who sign up regularly to volunteer, and ask if you can contact them directly with other volunteer needs.

Building relationships you can lean on is crucial in maintaining more balance in your life.

 5. Focus on your family

As PTA leaders, you spend a lot of time at various PTA events throughout the year, and many of them occur outside of school hours. Getting your kids involved gives them a sense of pride and allows you to spend time working together as a family to help your school. Who knows? Your kids might just love making posters for book fairs, greeting new students at the open house and helping with carnival set-up.

A Final Thought

Remember, no one gets the whole “being a parent” thing perfectly right. Give yourself grace as you seek to strike the right balance between parenting your kids and volunteering at your school. But remember, it’s because of committed parents like you that schools thrive. And to that we say this: Thank you.

Boosterthon is an elementary school fundraiser on a mission to change the world by helping schools raise more and stress less. With over 2,400 schools and 1.6 million students across America participating in our programs, we’re reinventing the way schools do fundraising. To learn more, visit Boosterthon.com