How to Get the Technology Your Local PTA Needs

The first question we often hear at National PTA is … are PTAs allowed to spend PTA dollars on technology? The answer is a resounding YES. Your local PTA is a membership association and a non-profit business. PTAs can budget for, and spend money on, any technology that will be used by the PTA. This year, PTAs across the country must pivot to the new reality of the business world during the COVID-19 pandemic. That means figuring out how to run your PTA either partially, or fully, virtual. This pivot will benefit your PTA well beyond the pandemic as well.

It is important to note that many of the below items have free and paid versions. You will need to look at your specific PTA needs to decide what product may work for you and if the free version is enough or if one of the paid versions is a better fit.  The items are linked so you can learn more about each, and remember, you can Google or YouTube just about anything online to find how-to videos.

Overall PTA Management Needs

  • G-Suite for Nonprofits— Looking for a little bit of everything? Offered by Google for free to non-profits, this is a suite of cloud computing, productivity and collaboration tools, software and products. You can upgrade for a small monthly fee as well. You can get Gmail accounts for your PTA and board members, online drive to store your PTA documents and photos, centralized calendar, Google Meet and other resources
  • Microsoft Office Online—Offers free online use of Word, Excel, PowerPoint and One Note
  • TechSoup—A non-profit international network that provides free or discounts on technological tools and support to non-profits.
  • Notion—An all-in-one workspace where you can share and work on the same content. Individual accounts are free and can be shared with up to five guests.

Virtual Gatherings

Planning on hosting a virtual meeting or event? There are many products out there to suit your needs, and some have free versions. Since this is the way your PTA will be doing business for quite some time, your PTA should invest in this expense. Each platform provides tips for setup for all the features, including screen sharing and login requirements. If you use a free version, you may be limited on the number of attendees and how long the event can run, so do your homework. Some of the platforms to look at are:

  • Zoom Meeting– The free plan allows up to 40 minutes per meeting with up to 100 participants. If you need more time, they have a $149 per year plan for unlimited meetings with up to 100 participants.
  • Facebook Live in a Private Group— Consider using this option for a board meeting! Make sure everyone on your board is on Facebook and in your private group.
  • Go to Meeting – $12 per month for up to 150 participants.
  • Google Meet– Free one-hour meetings up to 100 participants, more features if you have G-Suite
  • Skype Meet Now – Up to 50 people per meeting. Anyone can host or join with no need to download an app.
  • FreeConferenceCall.com– Up to 1,000 participants and up to six hours of conference call time, screen sharing and video.
  • WebEx – Can host one meeting free a month or look to upgrade to another option.

Survey and Poll Tools

Need to find out what your members and other families in your community need? Ask virtually!  See the links below for some online survey options.

  • Facebook Polls– This option offers instant feedback but is limited to people who follow your page or are in your closed group
  • Google Forms– Cloud-based questionnaire and survey software, can create reports of the survey responses.
  • SoGoSurvey– Free to non-profits
  • SurveyMonkey– The basic plan is free for up to 10 questions and 40 responses

Storytelling Tools

Showcase the value your PTA brings to the community by sharing #HowWePTA on social media, in your newsletters and more! These tools can help you create beautiful visuals to help tell your PTA story.

  • National PTA Membership Campaign—Check out the over 50 free graphics in the new PTA campaign that can help you highlight and share the benefits of being a part of your PTA.
  • Canva for Nonprofits—Use this easy graphic design platform to create social media graphics, posters and other visual content.
  • Need some free photos? Check out sites that offer many free photos: Getty Images, Shutterstock and iStock Photo.
  • Need to store and share files? Maybe Dropbox is just what you need. The basic version is free.

Other Online Tools and Resources

  • Another tool in your toolbox to help run your PTA virtually is BAND– PTA’s newest national sponsor. BAND can be a timely, modern, no-cost solution for PTAs that need to virtually coordinate activities and events and share information. BAND helps make it easier for parents, teachers and PTA members to stay connected and organized while embracing distance learning. PTAs can use the BAND app for scheduling, instant messaging, video calling and virtual meetings, conducting polls, managing signups, live streaming events, and other critical two-way communication features.
  • Need volunteers to sign-up to help? Try out SignUpGenius. Free option for nonprofits.
  • Need to randomly pick a winner virtually? Want to play a game virtually? Looking to create a word search? Check out Flippity, which is free, and offers all sorts of fun things you can create quickly and easily virtually.

Learn from Others

Don’t reinvent the wheel. Join the PTA Local Leaders Facebook group. Connect with over 6,000 other PTA leaders across the 54 State PTA Congresses. Click on the search icon to look for ideas on how to hold virtual meetings, virtual events or online fundraisers. Check out our other blogs on How to Make Joining PTA Easy, Ways to Make your PTA Virtual, Grow Spirit from Afar and National Volunteer Week blog which recognizes several local PTAs making things happen virtually.


Linda Johnson is the Manager of Membership Data and Training for National PTA.

National PTA does not endorse any commercial entity, product or service.

Back to School with YouTube Kids and YouTube Learning

Multimedia streaming online. Flat icon.

For my family, Back to School usually means a final hurrah trip to the beach with my three sons before summer’s end, a parental attempt to readjust their sleep clocks to something reasonable (time to go to bed! time to wake up!), and fresh haircuts to start the first day just right. This year looks a lot different as COVID-19 has continued to keep us all at home and school online.

Like many of you, our house feels a little more crowded as it acts as a school, a workplace, and a home. Some days are easier than others, but you’re not alone. My wife and I have been taking advantage of the incredible resources from educators, institutions, and other learners to help us ensure our boys have the tools they need to succeed in school, despite the challenges distance learning often causes.

On a usual night, the kids use YouTube Kids to watch their favorite Creators play video games or music videos but these days, YouTube and YouTube Kids are providing more than that. Creators are taking the time to share their knowledge and provide support for those learning online or in a hybrid setting. You can find content for all ages from setting up an efficient study space for elementary students to mental and physical wellness videos all the way to SAT prep for high schoolers to help everyone during this time. We’ve found this content useful for our family and we hope it provides help to you too.

YouTube Learning and YouTube Kids are supporting families during this challenging Back to School season in the following ways:

Providing Learning Resources for Families and Students of All Ages

Across three easy to access surfaces, YouTube will feature content designed to support mental wellbeing, to prepare physical spaces, and to provide subject refreshers as students head back to school.

Connecting Experts with Parents

All the change this school year is difficult for kids – and difficult for caregivers, too. We asked child psychiatrist Nicole Graham, M.D. and “Permission to Feel” author Marc A. Brackett, Ph.D. to share some advice on getting through the ups and downs. These handouts can be shared easily be shared with your PTA and parenting communities.

Partnering with PTA to Provide Even More Resources

During National PTA Back-to-School Week, we will provide videos, discussion topics, and special content to help you and your family get back into the swing of things.

  • For each day of #PTABackToSchoolWeek, we will have a themed YouTube Kids playlist that will focus on students, teachers, and parents.
  • Racial equity playlists for kids and corresponding discussion cards will be shared so that your family can start a conversation together.
  • A YouTube Kids Parent Workshop, a 20-minute workshop designed to help parents learn how to create the right online video experience for their kids.
  • ○ A very special Back to School message created by YouTube Creators and National PTA Teachers from around the country will cap off the week to help spread encouragement for this new school year.

Malik Ducard is the VP of Content Partnerships at YouTube overseeing Learning, Social Impact, Family, Film, TV and Health. Google (YouTube) is a Proud National PTA Sponsor and receives promotional consideration, such as this blog post, as part of their sponsorship benefits. National PTA does not endorse any commercial entity, product, or service. No endorsement of Google or YouTube is implied.

Go Back to School Thinking About Your End Game

It begins again! When’s the first PTA meeting? When is Open House? Do we have enough volunteers? Where’s the budget? Who has the membership forms? It’s easy to get lost in the chaos of preparing PTA for a new school year. Want some advice? Think about the “end game” to help you focus on what matters. It’s so much easier to get to where you want to go if you know where you want to end up!

How many young people will your PTA touch this year? How many will decide to be a writer because of the PTA assembly, shine in a PTA Reflections program, get active in a PTA fun run, or have their futures open wide during a STEM night? Start planning and counting now. When the school year ends, will your PTA be able to say it positively influenced the lives of 100% of the children in your community? Think about the excitement your PTA can generate as you work toward that goal and think about how great it will feel to achieve it.

How many families will your PTA benefit this year? How many adults will get involved in their child’s education, have fun as a family, advocate on behalf of a child, or create a healthier, safer home environment because PTA provided the opportunity and resources? Start planning and counting now. When the school year ends, wouldn’t you love to report that your PTA made a positive difference in the lives of 100% of the families of your community? Think about the partners and members you can attract as you work toward that goal and how amazing it will feel to have that type of impact on children and families.

How many community members will your PTA influence this year? What services and programs can be made available through partnerships, how many non-parent adults will be become school supporters, how many resources can become available to families, children and schools because of the relationships your PTA builds? Start planning and counting now. When the school year ends, wouldn’t it be deeply satisfying to report your PTA’s role in improving your community and increasing the support it provides to children, families and schools?

PTA’s mission is to make every child’s potential a reality by engaging and empowering families and communities to advocate for all children. Who wouldn’t want to be part of that movement as a member, volunteer or leader? PTA is out to change the world. How will your PTA take us all one step closer to our end game?


Deborah Walsh is the National Service Representative Manager for National PTA.