Behind the Membership Scenes: Welcome to Today’s PTA!

When the PTA membership team was looking for ways to convey the spirit of our members, we wanted to come up with a message that reflected the rich diversity, history, and future of our membership. Most importantly, we wanted your voices to be heard.

We decided that the best way to find out what you’re thinking is to talk to you directly. So we did just that: we asked you about your PTA membership and what keeps you engaged at your local PTA meeting, at your child’s school, and in your community. We asked what matters most to you and how can we continue to contribute to your child’s success.

How did we do it? We invited thousands of you to tell us your stories by email survey, and you responded clearly, loudly, and strongly. You care about your child’s education; you value your PTA membership; and you want other families to be engaged in their children’s future, just as you are.

You want to be engaged in a way that meets your individual lifestyle and the multiple demands of today.  You want to connect with others at your PTA meetings to help build your child’s tomorrow. You want to show the strength of your voice. It was obvious to the membership team at National PTA that your voice is rooted in a rich history, but building in today’s modern setting. Your voice is Today’s PTA!

Today’s PTA describes the tone and path National PTA has created to embody our members mission to connect through advocacy, parent networking, school and community partnerships, and social media to give power to 5,000,000 members nationwide. Today’s PTA is you!

We invite you to continue to share with us on Facebook and Twitter to stay connected, network with other PTA members at our upcoming convention and conferences, and learn how you can become a better leader or advocate in the comfort of your own home through PTA e-learning. But most importantly, the National PTA membership team would like to thank you for making our job to connect with our members and stay engaged easier.  That’s because you are Today’s PTA …connected, dedicated, and powerful.

Joy Lindsey is the Membership Marketing Manager for National PTA in Alexandria, VA. Contact Joy at

New Years and New Approaches

Welcome to 2010!

Now, be honest, how many of you have already broken at least one of your New Year’s Resolutions? I resolved this year not to make a resolution that was easy to break!

I resolved to 1) learn to tie my bow ties for myself, 2) work on improving my poker game, 3) play golf more often, 4) stop eating French Fries (which will be tough) and 5) walk more (had to do something healthy besides stop eating the fries).

One easy resolution that we all should remember is asking one person to join PTA.

Membership campaigns should be a year-round effort. PTA has built its history, and reputation, on the many voices speaking as one for all students. Yet, we see so many that are not part of the family. Are your neighbors members? How about your school board members? Does your school have 100% teacher membership? If you’re in a middle school, junior high or high school; how many of your students are members?

I find it impossible to believe that we each do not know at least one person we can recruit that is currently not a PTA member.

I can hear it now. I don’t have kids in school, why should I join PTA? Why not? When schools succeed, children succeed. When schools succeed, communities succeed. When businesses see this success they are more often willing to invest in that community. The tax base grows and everyone sees success, and that’s just one talking point.

By the way, Mom, is Dad a member?

Please join us by helping secure one new PTA member as your New Year’s Resolution. Good things will happen.

Until next time!
Charles “Chuck” Saylors
President, National PTA