How Boosterthon Turned This Skeptical Dad into a Fan

I hate school fundraisers with a passion. You see, I have three kids in school, from seventh grade all the way down to third grade. We’ve reluctantly participated in our share of school fundraisers over the years and will likely face many more in the next decade or so to come. Each time we’ve done so, I’ve cringed. While I understand that fundraisers are a necessary evil for many public schools, I’d much rather cut a check at the beginning of the school year and never have someone tell my kids that if they’ll only sell X amount of stuff that no one wants, then they can have this cheap trinket and the school will make a percentage of those sales dollars… much less have to try to sell 3X as a family so each kid can have a cheap trinket that will get lost, broken, or trashed before the week is out.

This is coming from a guy who serves in key positions with a number of local fundraising organizations. Included in that mix is my role on my youngest daughter’s elementary school PTA board as the school Watch D.O.G.S. chairman. It has been my experience that I am not alone in my disdain for student fundraising, as reflected last fall when it came time to talk about fundraising options for the current school year. Oh, joy! Do we decide to sell this or to sell that?

This school year, a newer member of the PTA board suggested taking a different approach. Prior to moving to the district, her children had participated in a Boosterthon Fun Run at their previous school district. She mentioned that it had both gone over really well with everyone involved–students, families, and school staff–and saw better participation and results than a lot of more traditional (read: “sales”) fundraisers they had done in the past.

Boosterthon Malachi Story

I was skeptical. “They do all the work and we get paid” has never played out that way for me in my fundraising experience. But, I kept my mouth shut. Anything that didn’t involve asking grandparents, neighbors, and co-workers to buy something (especially with Girl Scout cookie sales going on at that same time of year) was the lesser evil, in my opinion. Additionally, I wasn’t confident that the school’s administration and teachers would be cool with someone not connected to the school district coming in and telling them how this fundraiser was going to go and taking a portion of their instructional time. Principals and teachers tend to be Type-A personalities. Even if we moved forward as a PTA board, there was still a chance this would be murdered somewhere down the line.

In the end, I was pleasantly surprised with how well our first Boosterthon program went.

How Boosterthon Worked

Our PTA board leaders and building principal sat down with a Boosterthon representative and selected a date for the Fun Run, which in our case was Thursday, January 18, 2018. A pair of Boosterthon team members arrived on Monday, January 8 to begin setup. Over the next eight school days (which was interrupted by a holiday and multiple-day school closing due to winter weather), the pair got students pumped up for the run by sharing Boosterthon’s “Castle Quest” character-focused curriculum. Their presentations were high-energy (as a parent of a child with sensory processing issues, I was, yes, skeptical of the approach) and effective. From day one of the lead up to the Fun Run, my daughter was excited.

Just as importantly–if not more important–the teachers were excited as well.

Boosterthon school

Instructions were sent home that walked parents through using Boosterthon’s online tools to create a donation page for each child and share instantly on a number of major social media networks. Donors could choose to make a flat donation or a per-lap donation. Boosterthon caps the number of laps a child can receive credit for at 35, so per-lap donors can do a little math and keep their donation within their budget.

One of the great things about the Boosterthon Fun Run is that every student gets to run, regardless of donations received. With other fundraisers, students who don’t sell whatever have to watch while much-coveted trash and trinkets are distributed to the top sellers among their classmates. Nothing like drilling the ol’, “Put that half-pint of milk down. Milk’s for closers.” mentality into them while they’re young, right? Everyone runs during the Boosterthon fun run, and all the laps are counted, even if they’re run for free.

On the day of the event, additional Boosterthon staff arrived and transformed our school gym into a track/rave/party room. String lights marked the inside and outside lanes of the track. Tents were erected and audio equipment set up in the infield. Parents were invited to come and cheer on their students, who arrived at the gym bearing their class-designed flag and entered through an inflatable tunnel. Once the rules were laid out, the students walked a half of a lap to get warmed up, the gym lights were turned off, and the kids were turned loose.

Boosterthon Glow Run 2

As volunteers, this is the only part of the process where we had to do any real work. Adult volunteers were lined up at the lap marker with Sharpies. Each runner had a sticker on his or her back, and as they completed a lap, they slowed down and their stickers were marked for the corresponding lap number. With so many kids running and with the number of volunteers we had, that meant that the runners got a chance to catch their collective breaths for a few seconds as they worked their way through the line. Periodically during the run, the Boosterthon DJ would slow it down and have the kids walk a couple of laps, which still counted toward their goal of 35 laps, in order to keep anyone from going all out and getting overheated.

Our school chose to have students run during their related arts hours, to minimize the impact on classroom instruction. Even with a two-hour late start on the day of the event (remember that winter weather I told you about?), all students who were present were able to participate over the course of that single-day event.

What Were the Financial Results?

That’s all great, you say. The PTA and volunteers didn’t have to do too much. You didn’t have to go out and sell a bunch of stuff that nobody wants or needs. Everyone got to participate and no one brought home a cheap squeeze toy or one of those sticky things you throw at the wall that “walks” down and ends up covered in pet hair. Good for you. How much money did the Fun Run raise for your school?

The goal for our school was to raise enough money to cover Boosterthon’s take (around $2,000 or so, for setting up, promoting, handling the donations, and hosting the event… your school’s cost may differ) and net the school $10,000 to cover the final costs for the greenhouse project. Was that a realistic goal? We didn’t know, but the Boosterthon folks suggested that for a school with our enrollment numbers, it wasn’t unrealistic. It all came down to donor participation.

4 Reasons Why We Choose Boosterthon Every Year

Because we had a holiday and two days of school closing due to weather, Boosterthon extended our donation deadline by a few additional days. As I type this article, we have raised nearly $15,000 from the event, exceeding our goal by around 30%. With enrollment around 640 students, that’s a per-student average between $20 and $25 (which doesn’t tell the whole story, when about 40% of the student population qualifies for free or reduced lunches). To say that this event was successful beyond anything even the least skeptical among us could have hoped for is an understatement.

Conclusion

That evening, our PTA held our annual Winterfest, which was scheduled to serve as a wrap up for the fun run activities. Parents shared with me and others that they were thrilled with this fundraiser, even without knowing the final numbers. The overwhelming sentiment was that parents and students very much enjoyed the idea of the kids getting character instruction and running laps during the school day over the thought of having to sell a whole lot of something in order to reach some unattainable goal to get an upgraded piece-of-junk prize, then being upset when they didn’t sell that crazy amount in order to get what cost pennies if ordered in bulk from Oriental Trading or some such source.

Barring some unforeseen change, we expect to bring Boosterthon back again next school year.

If you are tired of your child being used to move product for a company not connected with your school or community in order for your school to get a relatively small piece of the pie, you might consider attending a PTA meeting–or, gasp!, joining the PTA and volunteering–and suggesting that your child’s school take a look at Boosterthon.


Note: This post was written by Joey Mills and originally appeared on GeekDad.com. National PTA or Boosterthon did not ask for nor influence his review in any way. 

5 Proven, Hassle-Free Elementary School Fundraising Ideas

 

Let’s face it: most schools don’t like fundraising. But no matter what elementary school community you’re a part of, nearly every school needs help raising funds. And if you’ve ever served on a volunteer parent group, you’re always on the lookout for elementary school fundraising ideas that line up with your school’s priorities.

We didn’t like fundraising either, so we reimagined something completely different and schools LOVED it.  In fact, thousands of schools have trusted Boosterthon to increase funds and inspire students through our remarkable fitness and character program. But we didn’t just stop there. Over the years we’ve developed a number of fundraising programs that are proven to get results. Here are five proven, must-try school fundraising ideas.

School Fundraising Ideas
Boosterthon Fun Run

The Boosterthon Fun Run is our signature nine-day program that consists of four main parts: Pep Rally, Team Huddles, Fun Run, and Collection. Over the past 16 years, we’ve completed over 10,000 programs and helped our elementary school partners profit more than $200,000,000. In the process, we’ve perfected a fundraiser that’s been proven to raise our partners 60% more funds (on avg.) than their best previous fundraiser. It’s one of the many reasons why 3,000+ schools happily choose Booster year after year. But we know that every school has unique needs. That’s why we offer the Boosterthon Fun Run at four different service levels.

School Fundraising Ideas #1
Boosterthon LIVE

Boosterthon LIVE is our full-service, all-in-one fundraising program. Our enthusiastic team visits your campus daily, handling every aspect of the program. This hassle-free experience is the same Boosterthon program that thousands of principals and PTA leaders all across the country are RAVING about.

Boosterthon LIVE is perfect for schools that…

  • Love in-person customer service
  • Value a fun, professional team leading every program and collection detail
  • Want a magical student experience at every turn—from the Pep Rally, to character lessons, to the Fun Run

School Fundraising Ideas #2
Boosterthon EVENT

Boosterthon EVENT unites the enthusiastic Boosterthon team with your energetic school volunteers! Our team is on campus for the Pep Rally and Fun Run events, allowing you the freedom to uniquely customize the lessons and rewards in between.

Boosterthon EVENT is perfect for schools that…

  • Want a greater level of flexibility
  • Are willing to put in some work to receive higher profit
  • Want the energy, fun, and showmanship of the Boosterthon team for the Pep Rally and Fun Run

School Fundraising Ideas #3
Fun Run YOU

A favorite of many schools, Fun Run YOU is perfect for schools that want the benefits of Boosterthon’s expertise, technology, and reporting, with the perks of a self-run event.

Fun Run YOU is perfect for schools that…

  • Organize their own jog-a-thon but want to take it to the next level
  • Want to keep a higher percentage of funds
  • Have an involved volunteer team to help with daily logistics

School Fundraising Ideas #4
Boosterthon Color Run

One of our favorite school fundraising ideas, the Color Run is a fun way to boost your Fun Run experience for older grades. Students run laps around the Fun Run Speedway while getting periodically “colorized” with FDA/EPA-approved colored powder. The experience is safe, fun, and designed specifically for older students.

School Fundraising Ideas #5
Boosterthon Glow Run

If you live in a colder climate but you’re still looking for fun school fundraising idea, then look no further. The Glow Run transforms your gym into a pulsing neon celebration complete with rope lights, disco lights, and black lights. With Boosterthon’s Glow Run, rain, snow, and cold can’t hold back the fun—it rocks in any weather.

Interested in learning more about one of these school fundraising ideas? Click here to find out if Boosterthon is right for your school!

 

Snack Duty Made Simple

(Sponsored Post) Many school snacks of today would have been hard to imagine even just 10 years ago.

When I was growing up, most products available on campus were synonymous with indulgence. I vividly remember my mom helping with school fundraisers … I couldn’t wait for the bake sale!

A lot has changed since I was a kid.

Today, the items available to our children at school still taste delightful—but the products’ nutritional content has drastically improved for the better.

The Vegas Family enjoying post-snack time activities

This is all because we’ve raised the bar for foods and beverages sold to students on campus. Since 2014, the USDA’s Smart Snacks in School Standards have put in place nutrition guidelines for snacks and drinks sold in vending machines, school stores, snack carts, á la carte lines and in-school fundraising, as well as for products served at celebrations and events.

As a parent, I couldn’t be more thrilled. Knowing that my school is prioritizing the health and well-being of my kids is incredibly important to me, so when I need to bring in snacks for parties or fundraisers, I want to be sure that I’m supporting the efforts of my school. As a busy mom though, I don’t have the time (or the math know-how) to calculate percentages of sugar and sodium while zipping through the supermarket aisles or while frantically placing an online order in between baseball innings.

That’s why I worked with Amazon Business to create the Healthier Generation Store, which features hundreds of products that meet the Smart Snacks standards. So if you need to order 30 (or even 300!) snacks for that end-of-year school party, check it out. In the wise words of my six-year-old daughter, it’s “easy-peasy lemon squeezy”.

Set up your PTA’s free Amazon Business Account to access business-level pricing and easily shop for all your PTA needs. Tie your school’s Amazon Smile account to your business account to maximize your donations.

The product assortment is growing by the day, so leave me a note in the comment field about what products you’d like to see added to the store!

Register your PTA and shop for Smart Snacks today!


 

Elizabeth Vegas serves as the director of business sector strategies at the Alliance for a Healthier Generation. She’s a tired mom of two awesome kids who consistently waits until the last minute to get most things done.

Fundraising for This Year and Next

(Sponsored Post) At this point in the school year, PTA groups often experience turnover with members moving on and new members coming on board.  It’s a time of transition that does not always go as smoothly as planned.  The last thing PTA groups want is their support of the school to pause as a result of such transition.  After all, the reason we get involved in PTA is to give back to the kids.

Whether or not your PTA group is in a time of transition, it can be difficult maintain your fundraising efforts from year to year to continually support new curriculum and programs.

One program that has found a way to help schools maintain their fundraising needs year after year is the Schwan’s Cares™ fundraising program.  The Schwan’s Cares program is an online fundraising program in which a group can easily share their campaign with PTA supporters and easily shop for groceries from Schwan’s Home Service, Inc for delicious foods they are likely already buying.  The digital element of this program allows for an easy transition amongst school groups to maintain a certain level of funding each year.

A Wisconsin school recognizes Schwan’s Cares as a solution to fundraising, As a middle school teacher, time is of the essence and the focus of middle school students is typically not on fundraising, which means that Schwan’s Cares fundraising is the perfect solution for our district.”

As the school year winds down, the focus of students and teachers is on finishing the school year strong and preparing for the next school year ahead.  However, we all know that funding is still needed at all points of the year to support programs.

“The Schwan’s Cares program is easy to set up and navigate for busy people.  Students are able to create their own personal accounts linked with mine.  They then have the opportunity to ask friends and family from all over the U.S. to support them.  The students love to see how much money they have earned each day as the sales are tracked.  Parents are excited that they do not need to pick-up or deliver orders for this fundraiser.  Schwan’s takes care of it all!” –Wisconsin Middle School

Whether you need to raise funds for the remainder of the school year or would like to get a jump start on next year, the ease of the Schwan’s Cares fundraising program could help provide a needed solution for your school.

To learn more about the Schwan’s Cares program – please visit www.Schwans-Cares.com.

 Robb Kaufenberg is the Manager of Fundraising Operations for the Schwan’s Home Service, Inc. fundraising program Schwan’s Cares.

The Rewards of Spring: Fundraising

(Sponsored Post)  For many PTAs, Spring is a time of finishing the school year strong by continuing to support the school and its students so the students are well prepared for the next grade.  PTA plays such a critical role in that by helping to provide programs, curriculum and other opportunities that would not otherwise be available to many students.  With school budgets continuing to tighten across the country, the question is typically not “what programs should we provide our students”, but rather “how will we fund them?”

Schools earn funding from a number of sources throughout the year.  Once source that can make an even larger impact beyond the funding the school may expect is fundraising.  Now, you may be thinking to yourself “Our families are burnt out on fundraising and cannot support another one”.  This is where Schwan’s Home Service, Inc. can step in and help.

Back in 2012, Schwan’s Home Service, Inc. set out find an effective way to further give back to communities.  What they built is a cutting edge fundraising program call Schwan’s Cares that is revolutionizing the way schools raise funds and reinventing the perception volunteers have about fundraising.

A school in Illinois had this to say:

“The Schwan’s Cares™ fundraising program was a huge success for our school.  As a small-town school, it can often be difficult to raise money to keep the curriculum current.  Through the generosity of our school families and community, we were able to raise over $7700 this past year.  Schwan’s, along with other fundraisers, allowed us to purchase a new English/Language Arts curriculum for our students.”

The Schwan’s Cares program is an online fundraising program in which your PTA supporters shop from the over 300 delicious foods from Schwan’s Home Service, Inc with up to 40% of each purchase going back to the group.  Schwan’s takes fundraising a step further by also taking the orders, delivering the orders to each supporter and handling the cash.  The foundation this program was built on was to give back to communities by providing a seamless, effective program that eliminates the hassles associated with more traditional forms of fundraising. As a result, the Schwan’s Cares program has hosted over 14,000 campaigns and have helped give back over $11M to communities.

You know your PTA and school families better than anyone. If now is not the appropriate time to run a new fundraising campaign then there is no need to push it.  However, if your PTA or school could still use funding for end of year celebrations, additional program or curriculum – the Schwan’s Cares program might just be the perfect solution at this point in the year.

To learn more about the Schwan’s Cares program – please visit www.Schwans-Cares.com.

Robb Kaufenberg is the Manager of Fundraising Operations for the Schwan’s Home Service, Inc. fundraising program Schwan’s Cares.

 

 

How Do They Do It?

(Sponsored Post)

One hardworking local PTA meets the wide-ranging needs of 1,800 K-8 students and their families spread across four grade level centers.

Kim Mayton, a mom to seven-year-old twins, has a familiar story about how she ended up in a PTA leadership role. “When my kids were entering pre-K, the teacher told us parents that the class needed a Room Mom. I was interested in getting involved, but also intimidated. You couldn’t volunteer as a Room Mom unless you first joined the PTA. That made me pause. I had certain stereotypes in my head about the PTA and I definitely hesitated. But I wanted to help my kids transition well into school, so I went ahead and joined.” Kim laughs as she recalls, “It kind of snowballed from there.”

Kim now serves as the vice president of fundraising, co-chair of hospitality and chair of the school supply committee at Homewood PTA. Located 25 miles south of Chicago in the village of Homewood, Ill., this one hardworking PTA supports 1,800 K-8 students and their families spread across four grade level centers. “It definitely can be a challenge to have one PTA spanning multiple campuses,” remarks Kim. “We probably don’t run exactly like a traditional elementary school PTA but I’m betting we are more alike than different.”

Homewood PTA currently has their dues set at $10. With a little over 600 paid members and a typical annual operating budget of approximately $40,000, successful fundraisers are critical to ensuring they have adequate resources to deliver the depth and breadth of programs their PTA has become known for. “We simply cannot afford to have unsuccessful or underperforming fundraisers,” says Homewood PTA president Ann-Marie Webster. “We have to get this right to hit our budget. We carefully consider which fundraisers will yield the best results while not being a burden to our volunteers and families.”

So, that prompts the burning question: Which fundraisers does Homewood PTA choose?

A member of the Homewood PTA board was a longtime Schwan’s Home Service customer and advocated for the group to consider the Schwan’s Caresprogram (the charitable fundraising platform within Schwan’s Home Service, Inc.). When Homewood PTA discovered that Schwan’s Home Service delivers right to individual customers’ doors, instead of requiring a scheduled pick-up by families or requiring the PTA to accept and manage inventory for distribution, “We were thrilled!” says Kim.

Homewood PTA launched their first Schwan’s Cares campaign this school year. In addition to all the “usual” promotions, such as featuring the campaign on the PTA’s website, Facebook and sending home printed materials to families, they recognized that “tasting how great the food is would probably lead a lot more people to buy it.” So the PTA used a small amount of funds to purchase a selection of Schwan’s® foods and encouraged tastings at two PTA general meetings. Kim notes, “I highly recommend offering samples for any food-based fundraiser based on this experience – even if you have to buy the sample food out of PTA funds. It really helped people decide what to order!”

The PTA took some additional steps to promote the fundraiser, including:

  • Passing out Schwan’s® catalogs (tagged with a sticker for the Homewood PTA fundraiser) at local libraries and senior centers, after receiving permission to do so at those locations
  • Collaborated with the secretaries at the four campuses to compose and send an e-blast to all families about the campaign
  • Making sure that fliers and catalogs are featured at any school events during the campaign

Ann-Marie cautions that the relationship with Schwan’s Home Service is new and they don’t yet have a full grasp on how profitable these campaigns will be, but she is optimistic based on how things are going. “Have you had Schwan’s® ice cream? It’s amazing. If people just order lots of that, we’re going to do fine.”

Advice for Fellow PTA Leaders

Given Homewood PTA’s success over the years, what advice does Kim and Ann-Marie have for other local PTAs?

Ann-Marie has plenty of suggestions. To start: “Don’t be afraid to ask for help. One or two people cannot run a PTA! If people indicate a willingness to serve in some way, actually ask them to serve! Delegate!” In addition, she suggests:

  • Homewood PTA prioritized having a modern website for their PTA and they keep it current so members will want to check it frequently and rely on it for information.
  • Use all forms of communication. Paper is fine, such as the typical PTA newsletter that goes home in the backpacks. But also use social media. Find parents who are really good at those and ask them to take responsibility for updating. Homewood PTA values social media because “it creates two-way dialogue.”
  • Show appreciation constantly to your volunteers, administrators and teachers. Homewood PTA has a strong bond with their campus principals and “they are amazing allies. They promote the value of PTA at all opportunities. They encourage all the teachers to join PTA and always are supporting us.”
  • Always talk about and “promote” what PTA is doing to support the students. “When individuals know all the things that PTA has been doing to benefit their kids and the community, they will pay dues and maybe even donate more than the dues.”

For more info about the fundraising opportunities and discounts available to schools and PTA members through the Schwan’s Cares™ program, visit PTA.org/Benefits.


 

Kris Carey Prevatte is the Associate Director of Corporate Alliances for National PTA and a former local PTA president in Maryland.

Schwan’s Home Service, Inc. is a financial sponsor of National PTA. National PTA does not endorse any commercial entity, product, or service, and no endorsement is implied by this content.

Middle School Fundraising: Lessons Learned

(Sponsored)

Northhampton Area Middle School 2 (002)Northampton Middle School, in Lehigh Valley, Pa., is fortunate to have a dedicated group of PTA volunteers and a modern, new facility. With only one middle school serving the entire borough, it’s a tight-knit community. However, with tightening visitor regulations for the security of students and faculty, the PTA experienced an unintended consequence—a significant barrier to getting volunteers into the building.

Joan Begliomini with Northampton’s PTA said it is a huge hurdle. While everyone wants the school community to be protected, their security process complicates fundraising and program efforts.

“All volunteers now face the same level of scrutiny as school employees,” Joan says. “They must go through a state police check, they must have had a documented negative Tuberculosis test and they either must have lived here for longer than 10 years or they must be cleared by the FBI.”

Northampton PTA has a legacy of providing countless programs and services that support student success, help the teachers and enrich their community. Fundraising helps to make these programs possible.

“We pay for agenda books for the entire student body,” says Joan. “We support teacher requests on a rolling basis. We provide the rewards tied to the school-wide anti-bullying program. Then there’s the whole Teacher Appreciation Week! It’s a lot, and it’s important, and we need to generate the money to do it all.”

Given the stringent security measures, it may not be surprising that the PTA turned to an online fundraising platform from Schwan’s Cares that requires very little volunteer support.

Joan says it’s an easy, straight-forward fundraiser.

“We absolutely love it,” says Joan. “Everything is delivered directly to people’s homes. We don’t have to take possession of inventory, sort out the orders, hope that people will pick it all up on time.”

Even with an easy fundraiser like Schwan’s Cares, Joan cautions that PTAs should not to forget the other big hurdle that comes with a middle school population—the kids themselves.

Through trial and error, Northampton PTA landed on two essential tactics that have proven effective for promoting the fundraising campaign directly to parents and caregivers:

  1. Take advantage of parent-teacher conferences. At Northampton, schoolwide parent teacher conferences occur in October. The PTA makes sure they have welcoming volunteers to greet parents as they arrive and give each visitor information about the Schwan’s Cares fundraising campaign.
  2. Use social media. Facebook has been critical to the Northampton PTA’s fundraising success. It allows them to update the school community and answer questions in real time. While they have approximately 150 paid members—which includes 100% teacher participation, Joan proudly notes—there are 374 followers on their Facebook page. So they know they can reach more of their school families through social media than they would through their member list.

Northampton PTA still asks the school to remind students about their fundraiser in the morning announcements during the active campaign, as well as the annuity period [with Schwan’s].

“We know it probably goes in one ear and out the other with the kids,” says Joan. “But the teachers do listen closely, and we have had wonderful teacher participation in the fundraiser as a result! The announcement is a little trigger to remind the teachers, so we still do it.”

Joan offers one final piece of advice for all the fellow middle school PTAs out there. “Find a teacher representative who truly embraces your PTA. At our school, it’s Mrs. Transue, the 8th grade science teacher. She advocates for all the other teachers to join the PTA, always attends our PTA meetings and dutifully participates in our fundraisers like the Schwan’s Cares campaign.”

For more info about the fundraising opportunities and discounts available to schools and PTA members through Schwan’s Home Service, visit PTA.org/Benefits.


Kris Carey Prevatte is the Associate Director of Corporate Alliances for National PTA and a former local PTA president in Maryland.

Schwan’s Cares is a financial sponsor of National PTA. National PTA does not endorse any commercial entity, product, or service, and no endorsement is implied by this content.

Sch Cares-PRI_Boxed-RedSince 1952, Schwan’s Home Delivery has helped families share delicious, home-style meals. Schwan’s Home Delivery offers home delivery of over 350 foods—all made with premium ingredients and requiring simple prep. With Schwan’s Cares, your PTA supporters enjoy all of Schwan’s delicious foods, and your organization earns up to 40% back on every purchase during your 45-day fundraising campaign, and 5% back for the next 90 days. Schwan’s Cares is hands-free: you manage your fundraiser entirely online, your supporters order online or by phone, and Schwan’s Home Delivery will deliver directly to each supporter’s door. You’ll never need to deliver food or collect money. Start your campaign today by visiting Schwans-Cares.com.

Small, but Mighty Voice for PTA

RamstadPTA

(Left to right): Ramstad PTA Officers: President Nancy Tschetter, Treasurer Traci Barker, Secretary Jen Schultz

In towns across America, PTA volunteers are working tirelessly to support their community’s students, faculty and families. National PTA’s Kris Carey Prevatte shares this story of how one small, but mighty PTA in North Dakota—with a highly transient military population—has cracked the code on managing an online fundraiser so their PTA gets the resources they need to do great things.

Nany Tschetter, Traci Barker and Jen Schultz could be mistaken for sisters. They look alike, they have the same cheerful “let’s do this!” demeanor, and they often finish each other’s sentences. Together, they run the Erik Ramstad Middle School PTA.

Though their PTA has more than 100 paid members, a combination of factors have contributed to a common reality facing local PTA leaders—a few must do the work of many.

Still, Ramstad PTA has a reputation for providing excellent and consistent support through its work in serving meals for the entire faculty, running open houses, hosting an annual 8th grade dance, funding grants to teachers, sponsoring after school clubs and Junior Achievement, an annual PTA Founder’s Day luncheon and more.

Like many PTAs, Ramstad has prioritized helping those in need. The PTA officers and the school administration have worked out a discreet way to eliminate barriers.

“If a kid wants to play soccer but can’t afford cleats, we quietly can fill that need,” says Nancy. “We have the blessing of our membership to do this within a certain threshold, and [the members] know that they won’t ever get details on who got what.”

It takes a lot of funds to provide these programs, which means fundraising is critical to help where help is needed. During a recent interview by phone, I asked Nancy, Traci and Jen about their PTA’s fundraising committee and if they could connect me with their fundraising chair. For a moment, there was silence on the line; then gales of laughter.

Nancy caught her breath first and said, “We don’t have committees. We are the committee!” They explained that the three of them meet monthly and stay connected through group texts.

“When something for the PTA comes up, we text each other and figure out which of us can handle it,” said Traci. “With the bigger projects, we try to evenly divide the work.

To keep things simple, the trio is extremely selective about the fundraisers they launch. For the past several years, their top performing fundraiser has been through Schwan’s Cares.

“The first year we did the online fundraiser with Schwan’s, my daughter happened to be president of the student council,” said Nancy. She rallied the other kids to get their parents involved and also got a social media campaign going among her classmates promoting the fundraiser. Having a student-to-student promotional element gave it extra oomph.”

Traci noted, “We have a lot of military families and this kind of online campaign works well because we frequently see kids coming and going within a single school year. So families were comfortable ordering the products knowing they could have them delivered wherever they were going to be. Also, their extended family members and friends spread out across the country could order from Schwan’s and all be contributing to Ramstad’s fundraiser.”

Jen added, “Another thing that’s awesome about the [Schwan’s] fundraiser is that you don’t need to go door to door. You can pull up the fundraising order page from your phone and order easily from anywhere. We love it.”

After doing the same fundraiser for a few years, the group has some tips for running a Schwan’s Cares online fundraiser:

  • Timing matters. “Don’t start this campaign during back to school time!” cautioned Jen. “Between school clothes, supplies and writing all those checks for this fee and that fee, parents are out of money—and they’re emotionally spent, too.” The group favors a pre-holiday November start. “People can load up on great foods to have in the freezer for the holiday hosting season,” added Traci.
  • Incentives can improve results. The first year, the PTA dangled fancy incentives, such as gift cards and speakers as a motivator for families to hit big fundraising goals. The PTA sent home printed information about the fundraiser and the incentives, after piggybacking off a school event to get people excited about how the funds raised would be used in the school. The second year, the PTA didn’t offer incentives and their revenue dropped.
  • School support makes a world of difference. “Our principal Ione Sautner and our librarian Carla Luehe are amazing!” Nancy said. “Carla, for example, carved out time with the students at the start of our campaign to show them the fundraising page on the website and how to navigate the site. We believe it made a huge difference in the participation rate because the students could show their parents at home.” Ione has empowered the PTA to do a few “robo calls” during the school year, and the PTA always does a call to all parents (not just PTA members) at the start of their Schwan’s Cares campaign.”
  • The annuity period is crucial. With this fundraiser, there is an active campaign and then an annuity period where you still earn a percent of all the sales from customers related to your campaign. “If your initial campaign isn’t as successful as you wanted, don’t be too alarmed,” said Nancy. “We raised just as much money during the annuity period and that has been huge for us. Repeat business is what made this fundraiser so successful.”
  • Consider using one main campaign page. “We have done it where each student’s family had their individual fundraising pages,” said Nancy. “It was easier on everyone to do the one main page. The individual ask is done in a call or email and then you have the link, so you can personalize the ask.”

For more info about fundraising opportunities and discounts available to schools and PTA members through Schwan’s Home Service, visit PTA.org/Benefits.


 

Kris Carey Prevatte is the associate director of corporate alliances for National PTA and a former local PTA president in Maryland.

About Schwan’s Cares, an official National PTA Member Benefit Provider

Schwan’s Cares is a financial sponsor of National PTA. National PTA does not endorse any commercial entity, product or service, and no endorsement is implied by this content.

Since 1952, Schwan’s Home Delivery has helped families share delicious, home-style meals. Schwan’s Home Delivery offers home delivery of over 350 foods—all made with premium ingredients and requiring simple prep. With Schwan’s Cares, your PTA supporters enjoy all of Schwan’s delicious foods, and your organization earns up to 40% back on every purchase during your 45-day fundraising campaign, and 5% back for the next 90 days. Schwan’s Cares is hands-free: you manage your fundraiser entirely online, your supporters order online or by phone, and Schwan’s Home Delivery will deliver directly to each supporter’s door. You’ll never need to deliver food or collect money. Start your campaign today by visiting Schwans-Cares.com.