Back the Future: a New Dedication to a Continued Mission

The PTA mission statement: It’s all about the kids, right? Well yes, and so much more.

The PTA mission is to make every child’s potential a reality by engaging and empowering families and communities to advocate for all children.

Now, if you’re not heavily involved in our association, this might not be the first thing you think of when someone mentions PTA. People sometimes praise us for the fundraising that we do for schools, but you’ll notice that our mission doesn’t say anything about fundraising. Of course we do raise funds, but we should spend those funds in ways that support our mission.

So what exactly does the PTA mission statement mean? Let’s break it down.

The beginning of the mission statement is essentially our vision statement: Every child’s potential is a reality. That’s our goal. That’s our purpose.

The remainder of the mission statement is how we achieve our vision. It has the action words of PTA: Engage. Empower. Advocate.

Let’s talk briefly about some of the key words and phrases in our mission statement.

Every Child Our mission statement begins and ends with the kids. This concept bookends our mission statement, and it is part of the tagline on the PTA logo (“Every Child. One Voice.”). When you first joined PTA, it was probably because you wanted to support your child and your school, and you might not have realized you were also joining your state PTA and National PTA and therefore supporting the millions of children across our nation. In PTA, every kid is one of ours, regardless of ethnicity, gender, language and culture, socioeconomic status, and so forth. So when PTA has advocated, throughout its history, for child labor laws, hot and healthy lunch programs, currently for school safety, and any other issue, it is for the benefit of every child. And when local PTAs provide programming, it should benefit every child at the school.

Family Engagement Our carnivals and dances and other events encourage family and community togetherness, and that is certainly important. But when it comes to family engagement, National PTA is challenging us to think even bigger and to truly focus on student success. National PTA now has a Center for Family Engagement to create truly transformative family engagement by using approaches that are inclusive, individualized, integrated and impactful. PTAs can help transform the relationships between families, schools, and community leaders in ways that make a difference for students. So think big!

Empower Our mission asks us to empower others so we can stand arm-in-arm to help children. We empower other PTA leaders through training and leadership development. We empower families by communicating about issues that affect kids and by suggesting ways to help. We empower our communities by forging partnerships to make our schools stronger. Through our combined efforts and voices, we make an impact on behalf of kids.

Community Here in Texas, our PTAs like to spell the word like this: CommYOUnity. YOU are an important part of your CommYOUnity. But YOU can’t do it alone. We become a powerful force when we work together in unity to achieve our mission. Think beyond the walls of your school, and welcome civic and business leaders, community volunteers, and others who support our mission into your PTA community. Strong schools and strong communities go hand-in-hand.

Advocacy This is such an important part of PTA, and it’s why you see us pushing membership. A robust membership gives us a strong voice as we advocate for issues that are important to make every child’s potential a reality.

When it comes to advocacy, understand that we advocate for or against issues, not candidates. We do not endorse any candidate, for any office, or any political party. We do encourage voting in an informed way.

The tagline in our logo is “Every Child. One Voice.” … and advocacy is the One Voice.

The PTA mission statement is so important because this is what guides us. Our mission should drive any significant PTA decision. Always come back to the mission. We need strong leaders in all PTA positions, and whatever your leadership role, you can help steer your PTA in the right direction by making sure your board’s priorities align with the PTA mission. When your PTA’s leaders understand the PTA mission, and they follow your bylaws and standing rules, and they are trained in the best practices of their roles, your PTA is on the path to success.


Julie Kluthe is communications chair for Flower Mound (Texas) High School PTSA and a member of the Texas PTA Leadership Committee. She has been a leader on the Lewisville ISD Council of PTAs where she created and led the Rising Stars Academy, a program to identify and develop PTA leadership in the Lewisville Independent School District.