Go Back to School Thinking About Your End Game

It begins again! When’s the first PTA meeting? When is Open House? Do we have enough volunteers? Where’s the budget? Who has the membership forms? It’s easy to get lost in the chaos of preparing PTA for a new school year. Want some advice? Think about the “end game” to help you focus on what matters. It’s so much easier to get to where you want to go if you know where you want to end up!

How many young people will your PTA touch this year? How many will decide to be a writer because of the PTA assembly, shine in a PTA Reflections program, get active in a PTA fun run, or have their futures open wide during a STEM night? Start planning and counting now. When the school year ends, will your PTA be able to say it positively influenced the lives of 100% of the children in your community? Think about the excitement your PTA can generate as you work toward that goal and think about how great it will feel to achieve it.

How many families will your PTA benefit this year? How many adults will get involved in their child’s education, have fun as a family, advocate on behalf of a child, or create a healthier, safer home environment because PTA provided the opportunity and resources? Start planning and counting now. When the school year ends, wouldn’t you love to report that your PTA made a positive difference in the lives of 100% of the families of your community? Think about the partners and members you can attract as you work toward that goal and how amazing it will feel to have that type of impact on children and families.

How many community members will your PTA influence this year? What services and programs can be made available through partnerships, how many non-parent adults will be become school supporters, how many resources can become available to families, children and schools because of the relationships your PTA builds? Start planning and counting now. When the school year ends, wouldn’t it be deeply satisfying to report your PTA’s role in improving your community and increasing the support it provides to children, families and schools?

PTA’s mission is to make every child’s potential a reality by engaging and empowering families and communities to advocate for all children. Who wouldn’t want to be part of that movement as a member, volunteer or leader? PTA is out to change the world. How will your PTA take us all one step closer to our end game?


Deborah Walsh is the National Service Representative Manager for National PTA.

How will your PTA change the lives of children in 2018?

The school-year kick-off is past and holiday craziness is on the horizon. Right now it’s time to grab a pumpkin spice latte, sit back and take stock.

Did the membership year start off with a bang? Maybe a mid-year drive is in order. Plan to start right after the holidays when potential members refocus on school. What value has your PTA already delivered? What value do you plan to deliver in 2018? Call attention to your success and ask for support for the future. Position membership in your PTA as a way to support students and PTA.  Ask people to join a successful movement to improve your school community.  People want to be part of successful teams. They want to know that their dues dollars have impact. Tie PTA membership with positive results.

Will your PTA meet its goals? Now is a good time to acknowledge successes and plan next steps. No goals? It’s not too late. Gather the board and decide what can be accomplished in 2018. Focus on empowering families to support student success.  Find a community agency or organization to partner in hosting a family event. Research your school’s goals and brainstorm ways to align PTA’s efforts to achieve goals together. Concentrate on making an impact and providing value to your community.

Are a few overworked volunteers trying to do the work of many? Consider how you ask for help: “Come be part of our success” vs. “We need people” and “400 children and family members had a blast in 2017. We’re aiming at 500 this year. Help us build an even better 2018 Spring Fair” vs. “We need volunteers for the Spring Fair.” Tie volunteer opportunities to outcomes, tell people they will be part of successful events, and help volunteers feel their volunteer hours have an impact. Break down opportunities into small jobs and find ways people can help from home or with their families—look for ways to help people say, “Yes” to the opportunity.

Candy canes will soon replace candy corn and PTA thoughts will take second place to planning family gatherings and holiday celebrations. Now is the time to make plans to jump start the New Year. How will your PTA change the lives of children in 2018?

Deborah Walsh is a National PTA Service Manager.