Partnering for Good: Spotlighting Survivors at the Super Bowl

Each year, the NFL seeks to improve the surrounding communities of the Super Bowl host city through their Super Bowl Legacy Grant Program. As the Miami-Dade County Council PTA/PTSA President, I knew we had to take advantage of this opportunity and help one of our local PTAs become a recipient of the grant coinciding with the Miami Super Bowl 2020.

We had a PTSA high school, Miami Beach Senior High, whose field was deemed a hazard—preventing their 2,400 students from accessing a valuable outdoor space. We knew we had to correct this situation.

Given the fact the overhaul would cost $1.2 million dollars to upgrade the existing grass field to artificial turf, we knew the PTSA could not do this alone.

So, over the course of two years, we worked extremely diligently to advocate on behalf of the school and form a collaboration with the NFL Host Committee, Steven Ross and the Miami Dolphins, the City of Miami Beach, Miami Dade County Public School (MDCPS) and of course the PTSA. We were thrilled to hear our hard work had paid off when Miami Beach Senior High was awarded the grant.

As we worked with the Superbowl Host Committee, it became clear to us that it was paramount for Miami-Dade County Council PTA/PTSA to offer an impactful programming event to coincide with the Super Bowl for our membership. Given the fact that the Super Bowl is the number one single day/weekend for Human Trafficking, we decided to leverage the relationships we had to bring a top-line panel to our General Meeting.

Using the connections we’d made through the Super Bowl Host Committee (Woman’s Fund), we created a panel comprised of victim advocates, the state attorney’s office, law enforcement and a survivor of human trafficking. Miami-Dade County Council PTA/PTSA procured 100 copies of the book Survivor written by the keynote speaker and survivor, Katariina Rosenblatt, PhD. Every student that attended the event received free copies of the book, which Kat individually autographed for the students. It was truly an awe-inspiring event.

The location of the event was strategically planned as well. We picked the local school which received the SuperBowl Legacy Field, Miami Beach Senior High, as the venue, as that same week we had a press conference unveiling of the Legacy Field SuperBowl Project and knew we could get press coverage. Which we did!

Given the fact the local municipality, the City of Miami Beach, had graciously donated $350K to the field project, I had asked the City of Miami Beach Mayor and Commission to come out to the event to observe the panel and give opening remarks. One of the Commissioners, Commissioner Micky Steinberg, was so blown away by the panel, she called me to say that she wanted to honor those that took part in putting together the informative event.

There were four entities recognized at a special event on Feb. 26 for raising awareness on this important topic.

  1. Miami-Dade County Council PTA/PTSA for organizing the event
  2. Miami Beach Senior High PTSA (Local Unit who received the Superbowl Legacy Field)
  3. Keynote speaker, Survivor Dr. Katariina Rosenblatt, Founder of There is Hope for Me
  4. Law Enforcement-Detective Berni Maher, Head of Human Trafficking Division, Miami Beach Police Department (MBPD)

We’re excited about the success of this event and plan to continue this work. We had a forum debrief with the Women’s Fund at Camillus House (a homeless shelter in Miami) which included law enforcement, and There is Hope for Me. Our long-term goal is to work with the various entities, Camillus House and MDCPS to see how to bring human trafficking awareness forums like the one we hosted and into school sites during school hours to reach more children.

Remember, with time, effort and the right connections, anything is possible. Together We Rise!


Author Bio: Beth Edwards is the Miami-Dade County Council PTA/PTSA president. She is actively involved in the community of Miami Beach, sitting on numerous education executive boards. She holds a bachelor’s degree from Boston University and a post graduate certificate from Columbia School of Business. She and her husband Robert Hetzler have four children.